Training Courses by James Thomlinson

James Thomlinson 

Training Courses

 Agency Propositions & Promotion:

In a saturated market, agencies need more than a slick creds deck – they need a proposition that’s impossible to ignore. This session focuses on defining and sharpening your agency’s sell, turning it into a compelling narrative that resonates with the clients you want most. We’ll benchmark against competitors, distil your USP into clear and consistent messaging, and map the most effective ways to promote your business and team. The result? A stand-out proposition that helps attract the right opportunities and convert them faster.

Pitch & Proposal Power-Up:

Every pitch is a chance to win – but most agencies leave marginal gains on the table. In this highly practical workshop, we dissect your recent pitches and proposals to identify where you can tighten, differentiate, and drive bigger impact. From structuring your story, strategy and sharpening the creative, to aligning the team’s delivery and handling tough questions, you’ll leave with a set of practical, repeatable upgrades to improve conversion rates. Expect live feedback, fresh thinking, and immediate improvements you can apply to your next pitch.

Maximising Your Agency Relationship:

The best client–agency relationships create exponential value, but they don’t happen by accident. This session is designed for marketing and comms leaders who want to get the absolute best out of their agency partners. We’ll cover how to brief for brilliance, collaborate strategically, and create the conditions for creativity and accountability to thrive. You’ll leave with a clear framework for setting expectations, measuring performance, and building a partnership that consistently delivers high-impact results.

Running the Perfect RFP & Pitch Process:

A well-run RFP and pitch process saves time, reduces cost, and leads to better long-term partnerships. In this training, we share the playbook used to run efficient, fair, and transparent processes that attract the right agencies and set them up to succeed. From writing a sharp, inspiring brief to structuring evaluation criteria and managing presentations, you’ll learn how to get the best work on the table while protecting your team’s time and avoiding the common pitfalls that derail pitches. The outcome: better choices, stronger partnerships, and faster results.