To sign up for these training courses, contact us at training@prca.mena.global

James Thomlinson

In a saturated market, agencies need more than a slick creds deck – they need a proposition that’s impossible to ignore. This session focuses on defining and sharpening your agency’s sell, turning it into a compelling narrative that resonates with the clients you want most. We’ll benchmark against competitors, distil your USP into clear and consistent messaging, and map the most effective ways to promote your business and team. The result? A stand-out proposition that helps attract the right opportunities and convert them faster.

Every pitch is a chance to win – but most agencies leave marginal gains on the table. In this highly practical workshop, we dissect your recent pitches and proposals to identify where you can tighten, differentiate, and drive bigger impact. From structuring your story, strategy and sharpening the creative, to aligning the team’s delivery and handling tough questions, you’ll leave with a set of practical, repeatable upgrades to improve conversion rates. Expect live feedback, fresh thinking, and immediate improvements you can apply to your next pitch.

The best client–agency relationships create exponential value, but they don’t happen by accident. This session is designed for marketing and comms leaders who want to get the absolute best out of their agency partners. We’ll cover how to brief for brilliance, collaborate strategically, and create the conditions for creativity and accountability to thrive. You’ll leave with a clear framework for setting expectations, measuring performance, and building a partnership that consistently delivers high-impact results.

A well-run RFP and pitch process saves time, reduces cost, and leads to better long-term partnerships. In this training, we share the playbook used to run efficient, fair, and transparent processes that attract the right agencies and set them up to succeed. From writing a sharp, inspiring brief to structuring evaluation criteria and managing presentations, you’ll learn how to get the best work on the table while protecting your team’s time and avoiding the common pitfalls that derail pitches. The outcome: better choices, stronger partnerships, and faster results.

Stuart Dunk

Learning how to sell based on the value created for the customer, and why this one approach will help you convert and retain more

Audience: Mid and Senior

How and why breaking free of rate cards will boost your margin and help you become positioned as an expert, not a servant

Audience: Mid and Senior

You don’t get what you deserve, you get what you can negotiate. Strategies and tips for improving your results with prospects and clients

Audience: Mid and Senior

Understanding the buyers and buying process so you can win more

Audience: Mid and Senior

We take the knowledge of running 300 pitches in 15+ years, to help you convert more RFPs and competitive pitches

Audience: Mid and Senior

We’ll cover why evaluation – both quant and qual – matters, and how to shape both how we sell and the proposals we write, around what the client desires to be true: results. This practical workshop unpacks how to separate your agency from the busy crowd of competitors by positioning you as results focused, and will also uncover the benefits to your conversion, margin and retention, by making this change.

Audience: Mid and Senior

How to achieve differentiation and cut through the noise of the busy agency landscape. Practical approaches to elevating your positioning, showing your worth and developing offers that are high value for clients, that’d they’d feel silly to say no to!

Audience: Mid and Senior

Ahmed El Hamamsy

This course covers the fundamentals of supply chain management, introducing key concepts and best practices. Participants will learn about the flow of goods and services, supply chain optimization, and strategies for improving efficiency in supply chain operations.

Audience: Entry and Mid level.

In this course, participants will explore the S&OP process, learning how to align sales forecasts with production and inventory plans. The course will cover methods to improve cross-departmental collaboration, balancing supply and demand to optimize business operations.

Audience: Entry and Mid level.

This course provides an overview of contract management, covering key elements such as drafting, negotiation, and monitoring contracts. Participants will gain an understanding of how to manage contracts effectively, ensuring compliance and protecting organizational interests.

Audience: Entry and Mid level.

Saarmisthaa Mitra

Mental fitness is the art and science of cultivating a mind that is agile, emotionally intelligent, and resilient under pressure. This transformative training weaves together cutting-edge neuroscience, emotional intelligence development, and holistic mind-body practices to create lasting inner strength.

The program moves beyond surface-level coping strategies to rewire subconscious patterns, balance emotional states, and enhance cognitive flexibility. Drawing on evidence-based psychology, transpersonal approaches, and integrative wellness principles, participants learn how to:

  • Sharpen Self-Awareness & Emotional Intelligence – Understand and master your emotional landscape for better decision-making, empathy, and communication and relationship skills.
  • Harness Neuroscience for Change – Reprogram limiting patterns, enhance neuroplasticity, and build habits that sustain peak mental performance.
  • Heal & Integrate at a Deep Level – Address inner child wounds, release subconscious blocks, and align with your purpose.
  • Strengthen Resilience & Mind-Body Connection – Use mindfulness, distress tolerance, and mind-body alignment to navigate life’s challenges with grace.
  • Create Sustainable Inner Strength – Practice gratitude, self-compassion, and integration techniques that make mental fitness a lifelong asset.

DecodeYou® is a KHDA- and CMA-accredited, multi-layered subconscious reprogramming system designed by Saarmishthaa Mitra to address the root causes of emotional, psychological, and even physiological dysfunction. Rather than simply managing symptoms, it works at the deepest levels of the subconscious—rewriting inherited survival programs shaped by ancestral memory, early trauma, karmic imprints, and collective belief systems.

By integrating neuroscience, neuroplasticity, trauma-informed somatic practices, emotional intelligence, archetypal work, transpersonal psychology, and conscious cognitive restructuring, DecodeYou® helps individuals systematically dismantle limiting patterns and liberate themselves from fear, unworthiness, and generational cycles.

Applicable to individuals, couples, students, and professionals alike, DecodeYou® has been shown to improve mental well-being, prevent burnout, transform relationships, and even support recovery from certain health conditions. It is not just a therapy—it’s an all-in-one system for personal evolution and conscious living.

This structured, step-by-step process offers:

Root-Cause Healing – Addresses the origin of dysfunction by aligning cognitive, emotional, and physiological systems, informed by neuroscience, trauma research, and behavioral science.

·  Inner Child Healing & Reparenting – Utilizes developmental psychology and attachment theory to restore emotional safety and integrate fragmented aspects of self.

·  Ancestral & Parental Clearing – Identifies and releases epigenetic imprints and transgenerational behavioral conditioning embedded in subconscious survival programs.

·  Transgenerational Behavioral Conditioning & Unconscious Schema Integration – Advanced methods to identify and release inherited psychosocial patterns and integrate disowned aspects of self (commonly referred to as shadow work), reducing internal conflict and enhancing psychological wholeness.

·  Mind-Body Recalibration – Applies neuroplasticity, somatic regulation, and psychophysiological coherence techniques to anchor transformation in the nervous system.

·  Long-Term Mastery – Sustains change through the synthesis of ancient wisdom traditions, modern psychology, and evidence-based behavioral strategies.

  • The Science of Well-Being: Evidence-Based Strategies for Happiness
    Based on the Yale University framework, this course covers the cognitive and behavioral science of happiness, habit change, and resilience, adapted into a practical, interactive format for your Academy audience.
  • Psychological First Aid: Immediate Emotional Support in Crisis
    Adapted from Johns Hopkins University’s globally recognized training, this course equips participants with the skills to provide early psychological support in emergencies, trauma, or high-stress situations—ideal for leaders, educators, and frontline professionals.