About Samantha Bartel

Samantha is a communications and investor relations expert with over 20 years of experience across a range of markets in Europe, Asia and the Middle East. Samantha leads the Instinctif Partners MENA office and has been responsible for its strategic growth across the region since 2013.

Samantha has advised numerous regional and international clients on their corporate, financial, and crisis communications strategies. Since 2007, she has led teams handling Middle Eastern IPOs, Rights Issues, Sukuk and Bond issuance and high-profile M&A deals.

In addition to her role on the PRCA Regional Board, Samantha also holds Board Memberships at MEIRA (Middle East Investor Relations Association) Saudi Chapter and Global Women in PR MENA.

Samantha is currently studying Global Executive Management at INSEAD.