Additional information
| Type | Member, Non Member |
|---|
Best AI-Driven Digital Campaign
$150 - $300
This category aims to celebrate exceptional campaigns that have successfully leveraged AI technologies to enhance PR strategies, engage audiences, and drive outstanding results. We invite PR agencies and professionals to showcase their creativity, ingenuity, and mastery by using AI-driven approaches to achieve their communication objectives.
Whether it’s employing AI-powered chatbots to deliver personalised customer experiences, using natural language processing to analyse and interpret data for insightful PR insights, or harnessing machine learning algorithms to optimize content distribution strategies, we want to recognise the outstanding efforts and achievements in the realm of AI-driven digital campaigns.
Why to Enter?
From strategic planning to execution and analysis, AI-powered technologies are making significant contributions at every stage of the PR process. With the Best Use of AI in a Campaign category, entrants will have the opportunity to showcase how they integrated AI technologies into their PR campaigns, demonstrating strategic thinking, technical expertise, and measurable outcomes. We encourage submissions to include details on the AI tools and platforms employed, campaign objectives, implementation strategies, and the tangible impact generated.
Both consultancies and in-house teams, or a combination of both, may enter this category.
Submitting award entries has become easier! We are now accepting award submissions and payments through the BAFTA tool. Enter now by clicking on this link: https://prcaawards.co.uk/entrant/
- The PRCA Mena Awards are open to all parties involved in the use of PR and communications around the world; PR consultancies, freelancers, in-house communications departments, digital agencies and media owners.
- Organisations can submit multiple entries into all categories. Companies or individuals may submit entries on behalf of themselves or others. If entering an In-house Category on behalf of a client, the entry needs to be written and branded from the client’s perspective, e.g. just the client’s logo/name.
- There is no official format provided for your Award entry, allowing you to be as creative as you wish. (Please upload the final document as a word or PDF, at a maximum of 2 sides of A4 and no more than 1,000 words)
- It is the entrants responsibility to seek and ensure permission has been granted for the right to use the intellectual property of the brand or client entered.
