Towards Fairer, Transparent, Ethical Pitching
The 2025 PRCA MENA Pitch Forward Report explores the realities of pitching across the Middle East and North Africa. Based on insights from professionals across agencies and in-house teams, the report highlights the challenges, opportunities, and path forward for more responsible pitching.
👉 Read the Full Report: https://www.flipsnack.com/prcauk/prca-mena-pitch-forward-report-2025-7ufvq0095e/full-view.html
Key Findings
- Unfair Practices: 88% reported experiencing at least one unfair pitching practice.
- Unrealistic Timelines: 74% said deadlines did not reflect the scope of work.
- Unpaid Work: 52% were asked to deliver unpaid creative ideas.
- Feedback Gaps: Only 28% received structured feedback post-pitch.
- IP Concerns: 34% believed their ideas were reused without credit.
- Readiness for Change: 67% are prepared to adopt Pitch Forward principles.
The Pitch Forward Principles
- The FRESH framework calls for pitches that are:
Fair, Realistic, Ethical, Structured, and end with a Healthy Conclusion.
Why It Matters
Pitching defines agency–client relationships but remains inconsistent and often unsustainable. Adopting Pitch Forward standards can rebuild trust, protect creativity, and foster stronger partnerships across the industry.
