Industry Partners Committee

Welcome to the PRCA MENA Industry Partners Committee!

Our committee is dedicated to supporting in-house PR professionals by tackling essential topics such as the benefits of hiring PR agencies, best practices for selecting the right PR agency, and the common challenges encountered when working with agencies. We provide a collaborative platform for in-house members to exchange experiences, insights, and strategies, all aimed at enhancing and optimizing agency partnerships. Join us to connect with peers, gain valuable knowledge, and strengthen your PR agency relationships.

Committee Chair: Laureline Schwarz, Head of Global Corporate Communication & Public Relations at Al Futtaim Automotive

Responsibilities:

Members are expected to actively participate in meetings, contribute to discussions, and share their knowledge and experiences related to working with PR agencies.

The PRCA MENA In-House Partners Group offers a valuable opportunity for in-house PR professionals to enhance their agency relationships and contribute to the broader PR community.

To apply as a committee member answer the following survey: Mailchimp Survey

Outputs:

• The group will compile findings and insights related to the discussed topics.
• Findings and insights from the group will be shared with all PRCA MENA members and can be presented and discussed during the PRCA MENA Conference in November in Dubai.

For further information contact the team at Communications@prca.mena.global