Date/Time
Date(s) - 06/04/2021
1:30 pm - 4:30 pm
Event Overview
We’ll discuss:
- The Story of Twitch: History, Growth, and Appeal
- The importance of live streaming platforms
- Why Amazon bought Twitch
- Twitch Basics
- Beyond Gaming
- Entertainment, music, sports, and more
- Influencer Marketing on Twitch
- Sponsorship and Advertising
- Case Studies
- Tips, Tools & Resources
Summary:
Twitch is the world’s leading live streaming platform for gamers. With esports revenues growing to $1.1 billion in 2020, it is a vital piece of the ecosystem. Video games are more popular than movies and viewership numbers for esports rival those for traditional sports.
GWI says that 7 in 10 Twitch users are under 35 and over 2 in 3 are male. Smart marketers know that understanding the online gaming phenomenon is vital for all brands targeting this hard-to-reach audience. You don’t have to be a gamer to have success on the platform. We’ll explore the range of opportunities for brands on Twitch, covering best practice and creative case studies.
Bookings
Bookings are closed for this event.
