The Power of Emotions in PR and Communications

Event Overview

The webinar offers a state of the art introduction to:

• what emotions are
• how they evolved
• the role they play today
• how they affect understanding
• how they affect decisions
• the day to day relevance to PR practitioners
• how to take account of emotions in our work
• the ethics of harnessing emotions

There is an opportunity to ask Q&A at the end of the webinar.

Who should attend

Anyone who needs to communicate in a memorable, persuasive, and compelling way. The webinar is particularly relevant to those writing press releases, case studies, blog posts, articles, social media posts.

Summary:

Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it’s emotion, not reason, that drives much of life.

There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.

Event Type: Webinar