Social Media 3.0: exploiting the latest tools and techniques

Summary:

Optimise the effectiveness of your social media activity with proven tips for creating compelling content. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.

The workshop will provide proven best practice guidance for content creation on the core social media platforms; Twitter, Facebook, LinkedIn, Google+, Pinterest, and blogging.  All theory will be supported by up to date case studies, enabling you to get the best from your social media activity.

Note: This webinar was previously titled Creating and Curating Compelling Content for Social Media.

Trainer: Katie King

Who should attend
PR Account Managers and Account Directors
In-house PR professionals

What attendees will learn
An overview of the core social media platforms and tools
How to increase engagement for your social media pages
Building a strategy for creating compelling content
Understanding the interests of your target audience
Monitoring and exploiting trends
The 4 Cs of content creation
Identifying your key audiences online, and how to reach them
Measuring the ROI of social media activity

Delegate instructions
No pre-work for this course