Date/Time
Date(s) - 26/01/2022
9:30 am - 12:30 pm
Strapline: Building back a better, more sustainable business: navigating new realities in PR to drive economic growth fuelled by purpose
Overview:
You’ve spent 2021 trying to find your feet amidst the ‘new normal’, but do you know how to plan your communications strategy and PR business to suit forthcoming market conditions in 2022? Across EMEA there’s been huge industry growth alongside a struggle to find talented staff; the dangers of half-hearted climate communication were highlighted by COP26; and it’s becoming evident that the future of the office might look a little different to what we expected. How can you best set yourself up for success as a PR professional or agency in the new year?
On the 26th January 2022, hear from PRWeek’s editorial team alongside an expert lineup of industry speakers on how they are managing this transition to a new reality and take away their insights and inspirations for the year ahead to implement in your communications. From London to Dubai, you’ll be able to connect virtually with your peers to find out what you need to know to give yourself the strongest possible start to the year as a PR professional.
Key themes:
● Navigating big picture economics to future proof your business: what you need to know about industry growth, the resurgence of trade, mergers and acquisitions, and unsustainable pay inflation
● Creating a sustainable PR business: understanding the impact of COP26 and the ethical implications of greenwashing and poorly chosen partnerships
● Building back a better working world: why engaging your employees is critical as we move towards hybrid working
Why attend?
● Advance within new industry parameters and harness economic trends to grow your business
● Discover how to build back better from the pandemic with a focus on employee engagement
● Strengthen your strategy to become a more sustainable and purpose-led PR business
Find out more – https://www.prweek.com/year-ahead/agenda
Discount code for PRCA MENA Members – PRCA10 for 10% off
Registration link: https://www.prweek.com/year-ahead/book-now
