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Date/Time
Date(s) - 14/10/2020
3:00 pm - 4:00 pm


Event Overview

At the beginning of 2020 we were giggling at people making banana bread at home. By May we had mastered it and were now posting step-by-step instructions with our own “unique twist”. Fast forward to today and while we may have slowed down our baking somewhat, the world seems even more chaotic than it did 6 months ago.

The year 2020 has undoubtedly been one of the most challenging years of our lives for people around the world. The convergence of major economic, health and societal issues has put unprecedented strain on the resilience of people across every swathe of our communities – add this to an already high-stress industry like PR and there’s no doubt protecting the mental wellbeing of those working in our industry is paramount to our future success.

COVID-19 has had an unprecedented impact on the way we work, with many agencies in the region asking employees to work remotely over the past few months. This pandemic has also had a significant impact on employees and their mental wellbeing. Financial pressures, health concerns, feelings of isolation and adjustments to remote working – all of these are impacting staff and leaders alike. With the economy in the region opening up, many companies and employees face the prospect of returning to work in a new environment. The structures in place pre-COVID19 need to be reworked to provide a working environment with the highest safety standards. Companies will need to run risk assessments, physically restructure the office, carry out staff surveys, and implement lessons learned from other industries. There is also a strong need to accommodate flexibility and support staff who may struggle with the transition to returning to work full-time. Organisations must be agile, flexible, and prioritise wellbeing in order to manage this transition successfully.

What mental health support or programmes do my teams need? Are we becoming more empathetic towards mental health challenges due to COVID-19? We’re all struggling to balance life and work in this virtual world – what can I actually do about it? We’ll dive into these questions and many more.

Moderator:

  • Mimi Nicklin, Bestselling Author of Softening The Edge & Host of the ‘Empathy for Breakfast’ show and ‘Secrets of The Gap’ Podcast. Creative Officer, Marketing & Corporate Culture Consultant

Our guest speakers panellist:

  • Paul Firth, Managing Director, ICAS MENA
  • Ms. Nashwa Tantawy, Psychologist, LifeWorks
  • Dr. Saliha Afridi, PsyD. (US) Clinical Psychologist, MD The Lighthouse Arabia
  • Dani Hakim, Safe Space CoFounder
  • Dalia Halabi, Mental Health Counselor

Format:

  • Welcome
  • Short overview of the recently published PRCA MENA Mental Health Report & findings
  • Panel discussion
  • Audience Q&A
  • Close

Objectives: The purpose of this event is to share best practice on how companies in the region can return to work safely and support staff and their mental wellbeing during this difficult transition.

To register for this event click here – https://us02web.zoom.us/webinar/register/WN_Kvl21pGlS86xMYS15Woxog

If you have any questions about the event, please get in touch with Events@prca.mena.global.