Date/Time
Date(s) - 21/06/2018
8:45 am - 1:00 pm
Summary:
In a 24/7 media environment where people are bombarded with millions of messages every day, it is more important than ever to cut through the clutter. A strategic PR campaign has the power to really capture people’s attention, if planned and executed creatively.
This half-day workshop explores the elements of a PR campaign, what works and why. Based on a mix of theory, case studies and group activities, the session introduces fresh approaches to help find that winning idea – not just enhancing creativity, but applying creative ideas strategically to meet clear objectives.
What Delegates Learn
• Reasons and objectives for planning a PR campaign for a brand or business
• How and why certain PR campaigns are able to have a major impact on their target audience
• The role of creativity in developing a strong campaign, from messaging to tactical rollout
• A series of techniques and processes to boost creative thinking
• The process of applying creative ideas strategically to result in a campaign that effectively tackles its objectives
• Rolling out a creative campaign to achieve optimum results
• Targeting campaigns to specific audiences
How Delegates Benefit
• Enhanced critical thinking skills
• Increase capacity for idea generation
• Identifying opportunities and situations in which a PR campaign would be effective to meet business objectives
• Understanding the role of messaging in effective campaigns
• Developing communications that change perceptions
Who Should Attend
• Mid-level and senior PR agency managers and directors
• In-house PR and Marketing professionals looking for fresh ideas
Trainer: Rebecca Jarvest MPRCA
Bookings
Bookings are closed for this event.
