Date/Time
Date(s) - 06/09/2023
12:30 pm - 3:30 pm
Details
Summary:
More than ever, companies are expected to have a positive impact in the world around them. Employees, consumers and now even shareholders are looking to businesses to be more than responsible in their own sphere…they’re looking to them to make long-term environmental and social change. How do you make change, how do you make sure it’s effective and authentic? What are the risks and how do you manage them?
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Kate Levine MPRCA
Event Overview
Course overview
This course will help you understand what corporate and brand activism is, the difference between activism and purpose; it will look at successes and failures of corporate activism and help you to plan and manage an activist campaign.
Who should go on this course?
PR practitioners – agency or in-house – at manager-level and above, who are involved in corporate or brand activism, and those who work for a purpose-driven company and want to understand more about corporate activism and how to do it.
Course objectives
Attending this course will enable you to:
- Understand the meaning of corporate and brand activism and differentiate it from a marketing campaign
- Refer to companies that have created successful activism campaigns and understand why they worked
- Know how to plan an activism campaign, including:
- Creating objectives
- Ways to measure its success
- Preparing for launch, including internal engagement
- Managing any negative responses
Bookings
Bookings are closed for this event.
