Introduction to Google Analytics for PR and Communications – Part1

Summary:

Part 1: Foundations of Google Analytics for PR

Dive into the core principles of Google Analytics tailored for Public Relations and Communications professionals, guided by industry expert Andrew Smith MPRCA. This session lays the groundwork on why and how Google Analytics is a crucial tool for measuring the impact of PR campaigns and communications on web traffic and user behaviour.

Event Type: Webinar

Address: Webinar, Webinar

Places available: 50

Places remaining: 41

Trainer: Andrew Smith MPRCA

What You Will Learn:

– An overview of Google Analytics: Its evolution since 1998 and its primary function as a web analytics tool.
– Understanding user interactions: How people find your website and what actions they take once they are on it.
– Introduction to Google Analytics 4 (GA4): The shift from page-centric to user-centric analysis, and why transitioning to GA4 is essential.
– Demonstrating PR impact: How to leverage Google Analytics for showcasing the effectiveness of PR and communication strategies.

Who should attend? Anyone with a planning role, a social media or content role, or just curious on how they can use data to make better decisions on their own content, outreach or client work.