Date/Time
Date(s) - 02/07/2018
9:00 am - 11:00 am
Introduction
Google change the goal posts weekly when it comes to website and search engine optimisation so it is important that all marketing material is optimised and in-line with the website set-up. This is a marketing view of SEO looking at monthly activities that we can carry out in-order to improve website traffic and digital PR is also strong factor to influence the performance.
What Delegates Learn:
Monthly tips to increase website traffic
– Key word optimisation – choosing your keywords (tools and tricks to use)
– Website optimisation (what to look out for on a website layout and areas change)
– Link building at its best (websites to use & connect with)
– Onsite blog optimisation techniques
– Preparing a press release or blog release for digital PR
– Tracking SEO reporting using an analytics tool (metrics to use)
How Delegates Benefit:
Attendees will learn how to make the most out of their PR activity digitally so that it benefits SEO as well as onsite SEO techniques to enhance visitor’s month on month. An understanding of the types of analytics available that will show the value of SEO.
Who Should Attend:
Marketing executives
Digital executives
SEO executives
Account executives
Account managers
Trainer: Dawn Kubicek
Please note, this is not a technical session on SEO but more focused on how PR activities can support SEO.
Bookings
Bookings are closed for this event.
