Harnessing the power of twitter for PR and Communications

Event Overview

How attendees will benefit:

Attendees will walk away with an understanding of how to get the most out of Twitter themselves and become well-versed in case studies demonstrating successful PR & marketing campaigns that leveraged Twitter. Who should attend: PR professionals who are new to social media in general and Twitter in particular, as well as those who know Twitter but want a better understanding of how to leverage it on behalf of their clients.

What attendees will learn:

– What Twitter is

-Antecedents of Twitter

-Case studies (good & bad) of Twitter campaigns

– The Golden Rules of using Twitter for campaigns.

– Getting the most out of Twitter yourself

Course materials:

Attendees will receive comprehensive presentation slides.

Summary:

Communicators face risks every day. In some cases those risks grow and become a full-blown crisis. Living with the uncertainty of life at a moment of crisis can threaten to derail communication plans and activity. So how can you find a way through the challenges?
Are you tracking your risks? Do you know where to start in building risk management into your communication work? How do you target the biggest issues?

This is a rapidly changing world and communicators need to be able to create some certainty amidst some of the chaos. Effective risk management can help communication professionals build for the future, whatever that is.

This half day workshop will take you through how to identify and focus on risks to your communication activity and how communicators are critical to the success of organisational risk management.