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Date/Time
Date(s) - 21/06/2018
6:00 pm - 7:30 pm


PR is a fundamental driver in the new customer centric world, helping businesses to achieve their goals, but business transformation is fundamentally altering the intertwining worlds of sales and marketing. How prepared are PR managers to deal with the the next wave of digital disruption with innovations such as virtual reality? Are HR teams ready to deliver the training that PR teams – both in house and agency – will require? How will it affect our modern culture? Who are PR professionals going to compete with in this new world?

Delegates will learn about the following:

  • ​The evidence for this next wave of digital disruption: key technologies and platforms
  • An understanding of the new hybrid world of sales and marketing, both strategic and tactical
  • A framework for developing new skills and new behaviours
  • A range of tools and resources to adapt and cope with this change
  • How to measure success of an integrated sales and marketing plan

Trainer: Katie King CMPRCA

Bookings

Bookings are closed for this event.