Date/Time
Date(s) - 13/06/2017
8:30 am - 1:00 pm Abu Dhabi, Muscat (UTC +4:00)
As a PR person in today’s world, if you are not using social media, your days are numbered! As the world continues to evolve at breakneck speed, we cannot continue to operate in silos. An integrated communications strategy needs to involve both online and offline campaigns and tactics. But the rules of engagement are not the same for digital and traditional media – luckily this half day face to face PRCA session will equip you with the tools and tips to develop a communications strategy that integrates social media and traditional media effectively.
Attendees will:
- Gain an understanding and appreciation of an effective social media strategy, and the key factors involved
- Be able to devise integrated social media strategies that make an impact with the target audiences.
- Create accounts with social media management tools and set up dashboards to facilitate future social media management
- Be able to monitor, measure and evaluate the strategy
Who should attend
This course is aimed at PR practitioners (PR Managers, Account Managers, Account Executives, PR Executives) who would like to gain a further understanding of social media and how it fits with PR and communication strategies.
What attendees will learn
- How to plan and manage social media content/channels
- The importance of psychographics for a digital audience and online strategy
- How traditional and social media work together
- How to monitor the web and identify influencers
- The challenges of measuring social media campaigns
Materials
Attendees will receive the comprehensive course presentation.
Bookings
Bookings are closed for this event.
