Date/Time
Date(s) - 07/08/2024
12:30 pm - 8:00 pm
Summary
Increasingly clients are asking PRs to engage in PR campaigns and tactics in the digital arena. But with the social media field being vastly different from traditional PR, and the media evolving rapidly, how do we advise the client? This one day PRCA session reveals the thinking and tools behind developing a digital strategy.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Steve Dunne FPRCA
Event Overview
How attendees will benefit
Attendees will:
Gain a clear understanding of the social mores and evolution of PR on the internet
Gain an understanding and appreciation of the key ingredients involved in developing a digital strategy
Be able to devise digital strategies that make an impact with the target audiences.
Be able to monitor, measure and evaluate the strategy
Be proficient in advising clients on digital initiatives with confidence
Who should attend
This course is aimed at PR practitioners who would like to gain a further understanding in developing effective digital strategies.
What attendees will learn
Planning techniques in a digital age
The new Digital Audience and how to segment
The Pull in and Push on line of thinking
Utilising the media in the digital age
Deploying tactical tools effectively
Measuring and monitoring your digital campaign
Dealing with the “Social” culture
Materials
Attendees will receive the comprehensive course presentation.
Bookings
Bookings are closed for this event.
