Date/Time
Date(s) - 29/01/2020
9:00 am - 1:00 pm
Social media has revolutionised our communications. As PR professionals, we look to these channels to increase brand awareness and loyalty, and to build an emotional connection with our audience. Social media is cheaper, quicker and can be potentially more effective in delivering our messages directly than other communications techniques, however these dominating and emerging platforms come with their own risks and challenges.
This half day PRCA session will help you to evaluate the risks posed by social media, prepare a social media crisis strategy in advance, and respond effectively.
Attendees will:
- Gain an understanding of the opportunities and threats posed by social media
- Learn how social media strategy should change in a crisis
- Be able to develop crisis communications solutions for the different social media platforms
- Analyse the pros and cons of hashtag usage in a crisis
- Review best practice social media crisis responses
Who should attend
This course is aimed at PR practitioners (PR Managers, Account Managers, Account Executives, PR Executives) who would like to gain a further understanding of social media and how it can be used in a crisis situation.
What attendees will learn
- How to prepare for an crisis on social media in advance
- The importance of web domains, keywords and SEO in a crisis
- How to choose the response and platform according to the issue
- When and how to respond to threats and issues
- The key rules of video responses and statements
- How influencers can contribute to, or help alleviate, a crisis
- How to resume social media strategy post-crisis
Materials
Attendees will receive the comprehensive course presentation
Trainer: Samantha Dancy
Prices:
Member: AED 749
Non-member: AED 1,295
