Date/Time
Date(s) - 01/02/2021
1:30 pm - 4:00 pm
Event Overview
The seminar covers:
- Why creativity matters (market share and ROI)
- How B2C and B2B PR strategies differ
- Managing B2B client expectations
- Developing USPs and points-of-difference
- B2B message platforms
- B2B communications properties
- Creativity in B2B media relations
- Creative writing for B2B clients
- Generating creative B2B ideas
The seminar includes tutorial, examples, discussion-sessions and a workshop. Participants receive a printed copy of the training material, a set of checklists and a set of notes describing the most effective methods of producing creative ideas in teams or individually.
Summary:
Some B2B PR initiatives achieve spectacular results. Others are barely visible. The difference is creativity. This seminar describes tried-and-tested systems for individual and group idea generation. It shows how to pitch creative concepts to B2B clients and how to explain the link between creativity and sales. It uses real-life examples to demonstrate how to take a great idea through to successful execution with measurable results. It asks the question: ‘Is there any real difference between B2C and B2B creativity?’ and answers ‘No’.
Bookings
Bookings are closed for this event.
