Date/Time
Date(s) - 12/06/2018
8:45 am - 1:00 pm
Summary:
There is a common belief that B2B brands can not create the kind of appealing content that works well on social media, particularly as the online world becomes increasingly visual. Whilst it may be true that a lot of B2C products and brands have an advantage in terms of the amount of content readily available, there are certainly plenty of opportunities out there for B2B brands that are ready to think more broadly about their content sources.
B2B brand content still needs a strong business message and professional tone, but in order to remain engaging in today’s image/video led online world, the content needs to evolve. This half day PRCA session will help you to develop B2B content that engages the audience online.
Level:
Introductory
Attendees will:
• Gain an understanding of the most effective B2B social media channels and the types of content required for each
• Be able to devise integrated social media strategies that make an impact with the target audiences.
• Explore ideas and themes for B2B image and video campaigns
• Review best practice for blogging and social media posting for B2B
Who should attend
This course is aimed at PR practitioners (Account Executives, PR Executives, Coordinators, in-house PR officers) who would like to develop strategies for B2B clients to ensure they continue to be effective in a digital world.
What attendees will learn
• How to plan an effective B2B content strategy
• How to collate and create engaging B2B content
• What types of content are the most effective online for B2B brands
• The key rules of blogging and social media posting
Trainer: Samantha Dancy
Bookings
Bookings are closed for this event.
