Advanced Public Affairs

Event Overview

Michael Burrell is an independent political consultant with over thirty years’ experience advising blue-chip clients on lobbying in London and Brussels.  He founded Westminster Strategy, held senior European public affairs roles at Edelman and APCO Worldwide and is currently Director of the European Centre for Public Affairs and senior adviser to Riverside Communications.

He draws on his experience to cover such areas as:

• Do’s and don’ts for research, messaging, strategy and tactics
• What psychology can teach us about how to deliver messages effectively
• The impact of cultural differences on lobbying techniques
• Criteria for engaging with the media
• Ethical issues
• The role of public affairs consultancies

As a result of participating in this course attendees can expect to:

• Feel confident about the key features of advanced public affairs
• Gain a broader perspective on successful lobbying
• Pick up ideas for the benefit of their own organisation
• Be better placed to train junior public affairs colleagues themselves

Who should attend:

• Senior public affairs practitioners who work in-house for companies, trade associations and charities as well as senior public affairs consultants

What attendees will learn:

• How to navigate complex public affairs challenges skilfully and professionally

What materials attendees will receive:

• A copy of the slide deck developed specially for this course