PRCA Pulse by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs

And the winner is… There is a time in the year when all we seem to do is work on our entries in advertising award competitions, followed by another when we await the results with bated breath. We could easily ask ourselves whether it is worth…

Finding Balance Beyond Your Breaking Point

Middlesex University Dubai's Public Eye reflects on mental health at work. Eyes bloodshot, stinging from the glare of the mechanical device whirring before you, the sound of your keys clicking away, every key piercing your temple, head-heavy…

How to ensure happiness and wellbeing at work

Addressing the challenges and opportunities in Covid times and beyond In 2020 the workplace habits that employees took for granted changed in the snap of a finger. Most made a sudden shift to telework, without prior preparation or information…

How I juggled work and IVF

Here are my top tips, most of which I've discovered the hard way, on how to navigate the whole process As of 2021 and the latest data, approximately one in eight couples will be affected by infertility. Fertility rates across the…

For mental health, silence isn’t golden

Mental health can no longer be at the end of the priority list. It needs to be a frontline agenda The good news is that the world is slowly realising the important role mental health plays in our lives. Though the general awareness…

How To Handle Emotional Resilience in the Workplace

Have you ever wondered what makes someone successful at work? Is it their knowledge, attitude, approach, bonding, or simply hard work?   Unlike many who think the key to success at work is intelligence or interpersonal skills or even going…

Can PR executives reverse the rain?

So, tell me where you are.  Tell me how you feel.  Tell me what you need,  And let it all just rain on me.  The lyrics of the famous Kane song strike me as relevant as we enter our second ‘World Mental Health Awareness Day’ during…

Women in leadership: Six traits of mentally tough businesswomen

By taking a new perspective and acting decisively, I have seen how women are able to overcome whatever challenges they face At some point in life, anyone can experience a critical moment that serves as a measure of mental toughness. Whether…

How to create a healthy work-life balance

We often struggle with finding the perfect balance between work and life, because we fail to understand that work is a part of our life and not ‘our life’. The recent times have surely tested us in managing work and wellbeing. During the…

Top corporate wellness trends shaping the workplace of tomorrow

With burnout, presenteeism and psychological safety becoming more common in our workplace discussions, we call upon the industry to join us to inspire a paradigm shift where workplace wellness becomes the solid foundation for an organisation's…