Natasha Hatherall-Shawe

Natasha (or Tash as she likes to be known) has over 20 years experience in the marketing, media and PR world. Born and educated in the UK, Tash holds a PhD in psychology and marketing and has a genuine passion for people and understanding what makes them tick.

With a varied career across account management, media planning and buying, public relations and marketing, Tash’s experience spans clients in many sectors, beauty, fashion, FMCG, travel, financial, retail, automotive and property. Her CV includes leading global agencies McCann Erickson Worldwide, Euro RSCG and Havas Global, and global corporations L’Oreal and Diageo.

Tash moved to the region in 2010 and having spent time working for Abu Dhabi Media, heading up marketing for a number of their brands, she took a leap of faith, setting up boutique beauty and wellness communications agency TishTash in 2012 and hasn’t looked back since!

In 10 years TishTash has become one of the most sought after and respected independent agencies in the Middle East, using their know how and passion for the latest trends to create campaigns that get brands noticed, which saw them win PRCA Middle East Best Agency in 2021. Tash has also scooped a number of prestigious awards herself including Gulf Capital Business Leader 2021 and PRCA PR Leader 2022. The agency purposefully remains boutique in size, working selectively with the best and the brightest emerging and established brands in the industry. Current agency clients include ASICS, The Body Shop, Bath & Body Works, Kibsons, Lego, Medcare, Neal’s Yard, Mamas and Papas, Gap, Victoria’s Secret and FACES Middle East to name just a few. 2022 will see TishTash open offices in KSA and the UK.