Joe Lipscombe

Advising Ogilvy’s most influential clients in one of the world’s most exciting regions on the power and importance of story, and how creatively and culturally delivering narrative is the only way to truly build meaningful, lasting relationships with people that matter. A former national journalist, reporting for Bloomberg, Sky News, Forbes, and more, Joe has worn Ogilvy red for six years and counting.

Why should organisations enter the awards?

Like in an Olympic 1500-metre sprint, public relations has managed to break out from the middle of the marcomms pack and gradually drive towards the very front in terms of influence and effectiveness. That’s taken some real grit, determination, and innovation — to see that celebrated and rewarded by such an influential body is important. Secondly, we’re in an industry where everyone is deeply focused on their own clients and projects — the PRCA Digital Awards are a great way to pop your head up and catch wind of what the rest of the industry is up to, what our peers and colleagues have been doing, and what an amazing example we’re setting for the Middle East and North Africa around the world.