Amanda Fox-Pryke

Amanda has over 10 years’ experience working both client and agency side for several global brands. She started her career in London at a renowned sports marketing agency working with sporting organizations and brands such as the NBA, English Premiere League, Virgin and Red Bull. She then went onto become a Director at Creative Artists Agency (CAA), the world’s largest talent management and marketing group, where she managed multi-million pound global sponsorship projects with Jaguar Land Rover looking after PR, content and sponsorship activation. Amanda moved to the Middle East to head up PR for Volkswagen ME, and then after returning to the agency-world, she now leads the on-ground Middle East operations for Performance Communications, an Automotive, Technology and Sports Communications agency.