Welcome to the guidelines to enter the PRCA MENA Awards 2018.

It is our pleasure to invite you to be part of the PRCA MENA Awards 2018, honouring the year’s most effective and creative PR and communications campaigns, individuals, and teams across the MENA region.

For our second year, we are introducing new awards to the region. PRCA MENA is ensuring that everyone in the industry has the opportunity to compete for the honour of winning and showcasing their work. After the success of last year’s awards, we have added an additional 4 categories, giving you 16 categories to enter your work.

Winning a PRCA MENA Award is not only a regional achievement but also demonstrates achievements across the globe with our links to PRCA UK and ICCO.

On behalf of PRCA MENA, we look forward to seeing your award entries and wish you the best of luck in the PRCA MENA Awards 2018.

KEY INFORMATION

  • What are the PRCA MENA Awards?
  • Categories
  • Key dates
  • Eligibility
  • Submitting your entry
  • Fees

WHAT ARE THE PRCE MENA AWARDS?

The PRCA MENA Awards 2018 will be an awards night with a difference, celebrating achievements in Public Relations and communications

The PRCA MENA Awards 2018 are split into two main groups; Consultancies, in-house teams and Individuals; and PR and Communications Campaigns.

The Consultancy Awards look at the agency’s effectiveness and key elements within the organisation. This includes the make-up of the workforce (both gender and ethnicity), collaboration and innovation, staff and client retention, talent management, and documented results and performance.

The Individual Awards acknowledge contribution to the industry at a PR Leader level and there is also an award recognising our industry’s rising star.

The PR and Communications category rewards the effectiveness of campaigns created in a variety of sectors. Entries can come from any company that has completed an effective PR and communications campaign, from either in-house or agency. Campaigns submitted must show results.

CATEGORIES

There are 16 categories to enter.

Ten categories reward campaigns. In these, judges will be looking for campaigns that can demonstrate strategy, research, execution, creativity, originality, and documented results and evaluation. Campaigns need to have taken place between 01 October 2016 – 30 September 2017.

For team categories, judges will mark your entry against the following criteria: clients; staff; financial; and innovation.

For individual categories, judges will be looking for individuals that have made a contribution to their teams, the industry and have delivered outstanding performance to their clients.

Award categories

  1. Best Integrated Campaign

This award looks at all elements of the marketing mix. You must be able to demonstrate strategy, research, execution, creativity, originality and documented results and evaluation.

  1. Best PR Campaign: B2B

This award recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

  1. Best PR Campaign: B2C

This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public, or charitable sectors.

  1. Best PR Campaign: Media Relations

This award recognises campaigns that use targeted media relations to achieve excellent results.

  1. Best PR Campaign: Influencer Relations

This award recognises campaigns that use targeted influencer relations to achieve excellent results.

  1. Best PR Campaign: Digital

This award recognises campaigns that include a large element of digital and new media work, whether on its own or as part of an integrated programme of PR and targeted marketing activity.

  1. Best PR Campaign: Crisis Communications

This award recognises work in a crisis situation when managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.

  1. Best PR Campaign: Game Changer

This award looks at campaigns where the agency has devised a creative campaign that the client may not have previously considered or seen as too high risk. Campaigns in this category will demonstrate game changing campaigns for their clients, with outstanding results across a number of channels.

  1. Results on a Budget

This award is designed to look at project work within a budget. If your project budget is 70 000 AED  or under and you are able to demonstrate results, (generally a project over 3 months) then this category is for you.

  1. Regional PR Campaign of the Year

Have you had a campaign running over 3+ countries in the MENA region over the past 12 months? Can you demonstrate results across the region? Judges will be looking for strategy, research, execution, creativity, originality, and documented results and evaluation.

  1. Small Consultancy of the Year

This category is open to any Consultancy with under 15 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth and performance
  • Staff: retention, approach and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent
  1. Large Consultancy of the Year

This category is open to any consultancy with 15 or more employees. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth and performance
  • Staff: retention, approach and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent
  1. In-House Team of the Year

This category is open to In-House PR teams. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients (ie internal stakeholders): retention, growth and performance
  • In-house team: retention, approach and diversity
  • Financial: performance, growth, ROI
  • Innovation: for example, investment in infrastructure, new products, new approach to talent or campaign delivery
  1. Rising Star of the Year

An award for any young individual (under 30 years old) with the greatest potential to become an industry leader of the future and who has achieved greatness already. Nominations for this award can be made by the individual or a colleague, and organisations can enter any number of submissions.

  1. PR Leader

An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has/have delivered outstanding performance to clients and made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague, and organisations can submit any number of entries. This category is open to both agency leaders and in-house communicators.

  1. Influencer / Journalist of the Year.

This category is for PR professionals in both agencies and in-house to nominate a journalist or an influencer. This will be judged on effectiveness, working relationships, results and performance.

KEY DATES

Early Bird Entries

04 October – 19 October 2017

375 AED – Members

775 AED – Non members

Final Entry submission

04 December 2017

525 AED – Members

1100 AED – Non Members

Judging of Awards

04 December – 11 December 2017

Shortlist announced

19 December 2017

Awards

21 February 2017

Members 655 AED per person

Non Members 1050 AED per person

ELIGIBILITY AND ENTRY REQUIREMENTS

Who can enter?

The PRCA MENA Awards are open to all parties involved in the use of PR for communications purposes, PR consultancies, freelancers, in-house communications departments, digital agencies, and media owners.

How many Awards can you enter?

Organisations can submit multiple entries for all of the categories.

Campaign Eligibility

The campaign summited must have been created and implemented in the MENA Region from 01 October 2016 to 30 September2017.

Who can submit?

Companies or individuals may submit entries on behalf of themselves or others

Responsibility

It is the entrant’s responsibility to seek and ensure permission has been granted for the right to use intellectual property of the brand or client entered

Right to Refuse

The organisers can refuse entries which may offend or bring PRCA MENA or the industry into disrepute.

Reasons for Disqualification

  • If the campaign was not developed in the region or delivered by an individual or team based in the region
  • If the campaign is not within the allocated time frames
  • Missed the submission deadline
  • Campaign is breaking the law, or is inappropriate

SUBMITTING YOUR ENTRY

Entry Forms

We do not provide entry forms to enter, but we do suggest that the criteria above are followed for each category (view award category sections above).

How to enter

  1. Select the categories you wish to enter and add to the cart
  2. Pay for your entries online
  3. mail your 1000 word submission and any supporting document to awards@prca.mena.global

Sourcing Data in the Entry Form

Each entry submission is up to 1000 words and should include the results of the campaign that has been entered. You are able to upload any supporting data, cuttings, testimonies, infographics, or video content to support your entry. The supporting documents are not mandatory but will support the judging panel to get a sound idea of the campaign submitted and the results. If these are submitted in a powerpoint it must be no more than 10 slides.

Tips for successful completion of your PRCA MENA Award Entry  

  • Select the award categories you wish to enter online at prca.mena.global
  • Show a clear and concise strategy & research overview
  • Execution and originality is key
  • Documented results and evaluation should be included
  • Meet the entry deadlines!

Reasons to get lower scores

  • Not demonstrating results
  • Only showing the creative aspects
  • Not demonstrating a strategic rationale to support campaigns or activities undertaken

How your entry will be judged

All entries will be judged by an international judging panel of both in house and agency PR and communications professionals that have worked in the MENA region at some point during their careers.

If a judge has worked with or has an allegiance with an individual submitting an entry or worked on the campaign, they will be exempt from judging that category.

Judges will be looking for a clear strategy and research, execution, originality, and documented results and evaluation.

Who sees your entry? 

Only the PRCA MENA Awards judges and the events team will see your entries. All judges will sign confidentiality agreement prior to receiving your entries.

How are shortlists selected?

Judges review entries remotely. They each have their own secure login, showing only entries that they have been assigned.

The shortlist will be announced on 19th December 2017.

How are winners selected?

Scoring will all be conducted online without any reference to other judges scores and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members. Each entry will be scored by at least 4 judges in total. The organisers will collate the individual scores and use the average marks given to initially decide the finalists and ultimately to determine the award winners.

How we avoid bias

Organisations participating in the judging process are encouraged to enter the awards but will excuse themselves from any discussion involving an organisation, individual, or campaign in which they have an interest.

Who’s in charge? 

The Jury President’s decision is final.

Sensitive Information

The organisers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark ‘not for publication’.

ENTRY DEADLINE AND FEE

Early Bird Entries

04 October – 19 October 2017

375 AED – Members

775 AED – Non members

Final Entry submission

04 December 2017

525 AED – Members

1100 AED – Non Members

Judging of Awards

04 December – 11 December 2017

Shortlist announced

19 December 2017

Awards

21 February 2017

Members 655 AED per person

Non Members 1050 AED per person

For any questions or queries on the awards, please contact awards@pcra.mena.global