The 2020 Digital Awards

Welcome to the guidelines to enter the PRCA MENA Digital Awards 2020

Following last year’s success, It is our pleasure to invite you to be part of the second PRCA MENA Digital Awards 2020, honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across the MENA region.

In this document you will find resources to help you complete your award entry, making it as efficient as possible.

On behalf of PRCA MENA, we look forward to seeing your award entries and wish you the best of luck in the PRCA MENA Digital Awards 2020.

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Partners and Sponsors

Key Dates

Final Entry Submission

Deadline: Thursday, 15th October 2020

550 AED – Members

1100 AED – Non Members

Judging of Awards

Monday, 19th October 2020 – Thursday, 29th October 2020

Shortlist Announced

Sunday, 8th November 2020

Awards Night

Wednesday, 16th December 2020

Final details TBC

Tickets for PRCA MENA Digital Awards Night 2020

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Submitting Your Entry

Entry Forms

We do not provide entry forms to enter, but we do suggest that the criteria above are followed for each category (view award category sections above).

Sourcing Data in the Entry Form

Each entry submission is up to 1000 words and should include the results of the campaign that has been entered. You can upload any supporting data, cuttings, testimonies, infographics, or video content to support your entry. The supporting documents are not mandatory but will support the judging panel to get a sound idea of the campaign submitted and the results. If these are submitted in a PowerPoint it must be no more than 10 slides.

All entries are required to have a 200-word entry summary. This is not counted in your 1000 word entry.

Entries and summaries should be sent to digitalawards@prca.mena.global and paid for online at prca.mena.global

Each entry should be saved with the company name and award category.

Tips for successful completion of your PRCA MENA Digital Award Entry

Show a clear and concise strategy & research overview
Execution and originality is key
Documented results and evaluation should be included
Meet the entry deadlines

Reasons to get lower scores

Not demonstrating results
Only showing the creative aspects
Not demonstrating a strategic rationale to support campaigns or activities undertaken

How your entry will be judged

All entries will be judged by an international judging panel of both in-house and agency Digital PR and communications professionals that have worked in the MENA region at some point during their careers.

If a judge has worked with or has an allegiance with an individual submitting an entry or worked on the campaign, they will be exempt from judging that category.

Judges will be looking for a clear strategy and research, execution, originality, and documented results and evaluation.

Each campaign entry will be judged on:

Strategy & Research (0 – 10)
Execution (0 – 10)
Originality (0 – 10)
Results and Evaluation (0 – 10)

Individual awards will be judged on.

Leadership (0 – 10)
Initiative and Character (0 – 10)
Client Performance (0 – 10)
Team and Industry Contribution (0 – 10)

Who sees your entry?

Only the PRCA MENA Digital Awards judges and the events team will see your entries. All judges will sign a confidentiality agreement prior to receiving your entries.

How are shortlists selected?

Judges review entries remotely. They each have their own secure login, showing only entries that they have been assigned.

The shortlist will be announced on Sunday, 8th November, 2020

How are winners selected?

Scoring will all be conducted online without any reference to other judges scores and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members. Each entry will be scored by at least 4 judges in total. The organisers will collate the individual scores and use the average marks given to initially decide the finalists and ultimately to determine the award winners.

How we avoid bias

Organisations participating in the judging process are encouraged to enter the awards but will excuse themselves from any discussion involving an organisation, individual, or campaign in which they have an interest.

Who’s in charge?

The Jury President’s decision is final.

Sensitive Information

The organisers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain information is sensitive, such as budget figures, please mark ‘not for publication’.

Contact Us

For any questions or queries on the awards, please contact digitalawards@prca.mena.global.