Date/Time
Date(s) - 17/06/2020
1:30 pm - 3:00 pm
Summary:
One of our most popular courses has been updated and adapted for maximum relevance and guidance during COVID-19 and for future change management scenarios.
This comprehensive Creating Content during COVID-19 workshop will help you to manage your reputation, whilst optimising the effectiveness – and sensitivity – of your PR and social media.
This course looks at the importance of communicating effectively and responsibly with all key stakeholders, as part of an integrated sales and marketing approach. You’ll learn how to provide your audiences with engaging content via proven tips, helping you to increase the virality of your messages and content, and energise your campaigns. Fresh, relevant case studies of successes and failures bring this course alive, alongside the invaluable host of tools and measurement techniques which you’ll be introduced to.
Course Objectives:
The workshop will provide proven best practice guidance for content creation across media outlets and on the core social media platforms; Twitter, Facebook, LinkedIn, Instagram and TikTok. All theory will be supported by up to date case studies, enabling you to get the best from your PR and social media activity.
Learning Objectives:
Learn how to manage your reputation during a crisis
Build an integrated strategy for creating compelling content
Optimising the effectiveness – and sensitivity – of your PR and social media
An overview of how best to engage sensitively via the core social media platforms
Understanding the interests of your target audience.
Monitoring and exploiting trends.
Identifying your key audiences online, and how to reach them.
Measuring the ROI of your content marketing
Materials:
A copy of the presentation and all learning materials will be available to download at the end of the webinar.
Bookings
Bookings are closed for this event.
