Date/Time
Date(s) - 18/03/2020
9:00 am - 1:00 pm
The way we write needs to change. Our audiences’ attention spans are getting shorter, and we are more easily distracted. In the Middle East, press releases are still revered, but we need to make sure they work for the web and are still engaging in today’s image/video led online world. We can’t rely on the same key messages across all of our communications channels – the writing needs to change from the press release to the tweet, from the blog to the Instagram caption. This half-day PRCA session will help you to develop written content that works online and offline, developing your writing skills for web copy, blogs, press releases, features and social media posts.
Attendees will:
- Gain an understanding of how reading patterns change online
- Learn how writing contributes to the website’s position in Google rankings, and how to improve this through SEO
- Be able to develop key messages and news into written content that works across the various social media platforms
- Review best practice for blogging and social media posting
Who should attend
This course is aimed at PR practitioners with limited writing experience who want to develop their skills to ensure they are effective in a digital world.
What attendees will learn
- The key elements and structure of a press release
- How a traditional press release varies from a Social Media News Release (SMNR)
- What types of content are the most effective online
- The key rules of blogging
- Key words/phrases and sentence structures to attract the audience and keep them engaged
- The importance of the ‘golden triangle’
- How the written content can influence SEO (Google rankings)
Materials
Attendees will receive the comprehensive course presentation.
Trainer: Samantha Dancy
Prices:
Member: AED 749
Non-member: AED 1,295
