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Date/Time
Date(s) - 22/02/2017
2:30 pm - 4:00 pm Abu Dhabi, Muscat (UTC +4:00)


Overview 

With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?

What attendees learn:

  • Discover the many ways LinkedIn is a powerful tool for PRs
  • Set up a company page that grabs attention
  • Amplify your company or client’s visibility with LinkedIn’s SEO advantages
  • Make your company page highly searchable within LinkedIn
  • Optimise employees’ public profiles
  • Use LinkedIn’s influencer programme to benefit your company or client
  • Take advantage of Elevate – LinkedIn’s new paid tool
  • Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile
  • Build a network and connect with journalists
  • Create the best content and segment messaging within company pages for better targeting
  • Market events on LinkedIn for maximum coverage
  • Make the most of LinkedIn as a source of content and insight, and discover Pulse
  • List all your forthcoming events for maximum coverage
  • Run powerful polls for great PR, valuable insight and engagement
  • Source talent
  • Use SlideShare to create shareable content
  • Utilise LinkedIn’s paid-for tools and advertising options
  • Incorporate LinkedIn into your wider strategy
  • Evaluate your campaigns in a meaningful way