Date/Time
Date(s) - 04/09/2018
9:00 am - 1:00 pm
Summary:
As PR professionals, the online world presents us with a whole host of new opportunities to reach and connect with our target audiences like never before. At the same time, this new and constantly evolving arena brings with it new threats and risks for our organisational and personal reputations. This half day PRCA session will help you to assess and mitigate those risks, and develop strategies to ensure you are prepared to respond to issues that arise and/or escalate online.
Attendees will:
- Gain an understanding of the opportunities and threats posed by online crisis communications
- Learn how websites change in a crisis and why a dark site is important
- Be able to develop crisis communications solutions for the different social media platforms
- Review best practice online crisis communications
Who should attend
This course is aimed at PR practitioners (PR Managers, Account Managers, Account Executives, PR Executives) who would like to gain a further understanding of social media and how it can be used in a crisis situation.
What attendees will learn
- How to prepare for an online crisis in advance
- The importance of web domains, keywords and SEO in a crisis
- How to choose the response and platform according to the issue
- The key rules of video responses
- The key principles of online engagement in a crisis
- How to recover reputation online post-crisis
Materials
Attendees will receive the comprehensive course presentation.
