Date/Time
Date(s) - 19/08/2018
9:00 am - 11:00 am
Summary
There is a lot of competition on all Social Media channels so the correct channels and positioning is essential to achieve leads, sales and ROI. Data and analytics is a main source of information to support your planning, content creation and roll-out of any Social Media platform. Digital channels covered shall include Instagram, Facebook, Linked-in and YouTube as well as covering SEO optimisation on the relevant channels
- Creating a social media business strategy
- Planning process for yearly & monthly content
- Social Media tone of voice & content for different platforms
- 3rd party tools, Apps and websites
- SEO optimisation techniques
- Reporting & conversion tracking
How Delegates Benefit
Attendees will learn how to set-up and run Social Media profiles addressing their target market’s needs, wants and requirements to increase reach and following organically. Planning is an important process in order to capture initial analytics and drive this through your channels for success. Tools and SEO techniques shall be covered to support this process as well as analytics reporting to understand what is valuable to your audience
Who Should Attend
- Marketing managers
- Account managers
- Digital marketing managers
- Anyone who wants to get a understanding of how to maximize social media
Trainer: Dawn Kubicek MPRCA
