Date/Time
Date(s) - 20/03/2018
8:45 am - 11:30 am
Summary:
You are your biggest ambassador – the way your present yourself says more than any business card. A strong personal brand leads to improved networking and communication skills, and increased business and career opportunities. Building an impactful personal brand doesn’t happen overnight, it takes work both on and offline to really influence how people see you and to maintain brand over time, This half day PRCA session will explore the way in which you can develop your image, reputation, networks and credibility, maximising opportunities for the long term.
Attendees will:
• Explore what an effective personal brand really means and how it can be shaped
• Gain an understanding and appreciation of an effective personal branding strategy, and the key factors involved
• Gain an understanding of reputational threats to individuals
• Learn how blogging and social media networks can contribute to personal brand
• Be able to develop personal key messages into content
• Review best practice for blogging and social media posting personally
Who should attend
This course is aimed at PR practitioners of all levels who want to develop their personal brand for greater business and career opportunities.
What attendees will learn:
• How a online and offline strategies work together
• How written content can influence SEO (Google rankings)
• What types of content are the most effective for branding
• The key rules of blogging
• Key words/phrases and sentence structures to attract an online audience and keep them engaged
• How to monitor the web for personal mentions
• How to grow a community of allies on and offline
• The value of paying it forward
Trainer: Samantha Dancy
