Influencer Relations

Summary:

For too long, journalists and bloggers have complained of untargeted approaches and spammed press releases, but by applying some best practice you can stand out in their inbox as a reliable consultant who they will listen to. Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases.

Trainer: Chris Lee

How attendees will benefit
Increase the effectiveness of your influencer outreach by learning best practice in workign with influencers
Understand what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings.

Who should attend
PR account managers and executives
In-house PR professionals

What attendees will learn
What makes a great story?
What content do influencers want?
How do journalists and bloggers work?
How to identify influencers
How to qualify influencers and maintain a contacts database
Building diverse and authoritative inbound links
Influencer outreach best practice
Rules on disclosure

Delegate instructions
No pre-work for this course