Date/Time
Date(s) - 21/11/2024
12:30 pm - 2:30 pm
Summary:
The cornerstone of any PR campaign is gaining media coverage for your client’s story. Yet pitching a story to a journalist is probably the single most daunting task in public relations practice. Add to this the sheer volume of stories being sold into the media every day and the task starts to look impossible.
What PR consultants require is a pitch strategy, coupled with an armoury of tactics to cut through the noise and score with a story that will interest a journalist. This course helps consultants meet the challenge of pitching stories to the media successfully.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Steve Dunne FPRCA
Event Overview
How attendees will benefit
Attendees will be able to:
- Define PR and define where it fits in the marketing mix and what it can contribute to reputation
- Structure a basic PR campaign, including targeting and evaluation
- Identify the core range of PR tactics
- Structure a news story and employ the key steps in calling a journalist
Who should attend
This course is aimed at junior level staff and is suitable for newly recruited graduates or for those moving on from an administrative role into a PR role.
It is advised that delegates who have attended/are scheduled to attend Making a PR Campaign Happen DO NOT attend Introduction to PR as well.
What attendees will learn:
- What is PR, where does it fit in the marketing mix and how does it contribute to ‘reputation’?
- The structure of the PR industry and its different styles and specialisms
- What are the key elements of a PR campaign?
- The importance of targeting and evaluation
- What are the tactics available to PR practitioners?
- What are the key elements of a great press release?
- How to call a journalist – some top tips
Materials
Attendees will receive a course workbook at the start of the course containing all the key learning and exercises. This is completed during the course and then taken away by the attendee for future reference.
