Date/Time
Date(s) - 04/07/2024
12:30 pm - 3:30 pm
Summary
This provocative, mixed media course will provide you with the tools and confidence you need to produce thought leadership that makes a practical, measurable difference to your reputation, relationships and impact. Highly interactive, the course will draw on specific, award-winning agency and corporate examples to help transform the way you approach thought leadership.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 7
Trainer: Rod Cartwright
Event Overview
How will attendees benefit
In the age of purpose, the challenge to produce provocative, high impact thought leadership is never far from your to-do list. Drawing on Rod’s personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership and armed with the tried-and tested techniques needed to deliver truly eye-catching campaigns.
Who should attend
The course has been designed for any PR and communication practitioner (in-house or agency) leading or delivering thought leadership programmes for their agency or internal clients – as well as for marketing, business development and communication teams on either side of the fence.
What attendees will learn
The course will cover:
Definitions of thought leadership
Award-winning agency and in-house thought leadership campaigns
The importance of appealing to the left and right brain – to the head and to the heart
The power of primary and secondary research
Creating rich content to bring thought leadership to life beyond the written word
Driving media coverage, sparking social engagement, securing speaker opportunities and generating leads
Interactive group exercises to build your own thought leadership
Materials
Follow-up slides and videos and the offer of a follow-up phone call to answer any questions from the course.
Bookings
Bookings are closed for this event.
