Using Research in Media Relations

Date/Time
Date(s) - 26/09/2017
8:30 am - 10:00 am

For anyone working in public relations, knowing what makes a good story is important to gaining the best coverage and keeping clients centre-stage. YouGov recently surveyed media professionals and journalists in the UAE & KSA to find out what makes a story most likely to grab their attention. At this session, you’ll hear the results which will help PR professionals keep their business and their clients in the media limelight! Plus, hear from Abdallah Touqan from dubizzle on how the region’s leading media respond to data within their communications.