Date/Time
Date(s) - 11/06/2018
7:00 pm - 8:30 pm
A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed?
The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times?
The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
How delegates will benefit
- Consider the options for no or low cost communication activity
- Look at how to maximise the impact
- Understand the technology that is available
- Learn how to encourage a team to be creative
- Find out how others are making it work
What delegates will learn
- How to approach no cost communication as an opportunity
- What opportunities exist
- How to change focus and behaviour
At the end of the session the aim is for delegates to have an understanding that even without budget PR activity can make a big impact. They should have new ideas and an enthusiasm for taking the challenge, trying new things and doing more with less.
There are over 600 million Instagrammers in the World. And 400 million of them go on the platform every day.
Six in ten online adults have an Instagram account, sharing 95 million photos and videos every day.
And there are 15 million organisations active on the platform.
Given just those few facts it is easy to see – as a PR professional you need to have Instagram at the heart of your digital strategy and all your online campaigns.
How attendees will benefit: Attendees will gain an insight into and understanding of:
- Latest initiatives on Instagram
- Instagram’s coolest features
- What makes great Instagram content – the recipes for success
- Planning and devising an effective Instagram strategy
- Creating an effective Instagram video or picture that gets audience engagement
- How to Write engaging Instagram posts that get shared
- Instgram hacks you may have missed
- Using the right Hashtags to get maximum “sharability”
- Working with Instagram Influencers and getting the most out of them for your campaign
- Building your Instagram following
- How to create and use Instagram Stories to maximum effect
- The tools that can help make your campaign engaging
- Measuring your success on Instagram
- Case studies of effective Instgram PR campaigns
Trainer: Amanda Coleman MPRCA
Bookings
Bookings are closed for this event.
