Date/Time
Date(s) - 15/08/2017
1:30 pm - 3:00 pm
Summary:
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.
This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing.
The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.
How attendees will benefit
In this webinar, we will cover:
- Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
- Jargon busting
- Planning for Paid Media: The journey, design and wording
- A/B testing
- Platform-specific ad options, including
- Google Ads
- Video placement
- Native advertising
- Affiliate marketing
- Tagging and tracking
- Content discovery platforms
- Ad management (Demand-side Platforms)
Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.
Bookings
Bookings are closed for this event.
