Date/Time
Date(s) - 22/03/2022
2:30 pm - 4:00 pm
Event Overview
This course will use live walk-throughs, existing case studies and group exercises to demonstrate the range of possibilities that Twitter can bring to your PR campaigns. Discover the lesser-known tips, tricks and creative hacks that will give you and your team the confidence to unleash the true power of Twitter.
The webinar is for PR professionals who have a basic understanding of how Twitter works and for those who may have past/current experience in managing client/brand tweet activity.
Attendees will gain a better understanding of how to integrate Twitter into the existing PR strategy and to measure its positive impact using advanced analytics data.
The session will offer all participants the chance to explore innovative ways to implement the ideas discussed into their current PR activity.
Learning Objectives:
- Gain a better grasp of how the commonly used features within Twitter can be optimised in line with specific PR goals and metrics.
- Identify creative ways to increase visibility and engagement on Twitter.
- Exploring the hidden features behind Twitter’s default interface.
- Understanding Twitter ROI through the data insights dashboard.
- Using Twitter to engage with media, influencers and industry stakeholders.
- Learning how to put together a comprehensive Twitter brand strategy.
- Recognising the range of content formats that are supported by Twitter and understanding the various advantages and vulnerabilities of different creative assets.
- Understanding how to effectively use paid promotions alongside regular organic Twitter activity.
- Identify third-party tools and services that simplify the social media management process.
- How to use Twitter for events.
Materials:
- A copy of the presentation and all learning materials will be available to download at the end of the webinar.
Summary
So… you’re on Twitter. Of course, you are. You already know your way around #hashtags, @replies, @mentions, retweets, likes, follows, threads? You’re definitely a PR professional.
But admit it… Twitter can often be messy, noisy, unstructured, brutal and confusing. The chances are that you already manage at least one brand’s Twitter account as part of your PR remit. You’re probably fairly confident in your ability to regularly post out pre-approved content whilst also dealing with any consumer issues that appear in tweet mentions or direct messages. You may even have ridden-out the occasional twitterstorm crisis that potentially exposes the reputational vulnerability of your commercial brand. Oh, and remember that time when your brand was mentioned favourably by that famous actor from that programme on the telly? #ohwhatcrazytimeswelivein
Now ask yourself if you could be doing more for your brand on Twitter. What features, tricks, content opportunities and engagement tactics are you missing-out on using? How can a brand achieve genuine stand-out on Twitter in a way that delivers against measurable objectives? The truth is, that most brands that use Twitter are afraid to unlock the true potential that the offer offers them.
This course takes an unconventionally creative look at some of Twitter’s lesser-known features to help attendees inject a dose of twinnovation (yes folks, that’s Twitter-Innovation!) into their social content strategy.
We’ll explore examples of best-practice from a range of different brand sectors as well as looking at practical considerations that are frequently overlooked by PR teams.
The webinar will provide real-time walk-throughs of Twitter’s hidden capabilities and quirks that most social media managers are unaware of.
Think you know Twitter? Think again. After attending this course – you won’t be a Follower – you’ll be a leader… and an all-round Tweet-Suite legend*
*hashtag: #humblebragsorrynotsorry
Trainer: Chris Lee MPRCA
Bookings
Bookings are closed for this event.
