PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism.
The annual awards create an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the Middle East and North Africa.
Winners of this years Regional Awards will be announced at the awards ceremony on 25th April 2024 in Dubai, United Arab Emirates.
Best Integrated Campaign Large Companies
Action Global Communications – Game, Set, Action!
APCO Worldwide – Make It In The Emirates Forum
ASDA’A BCW – A Luminous Green Milestone
BPG Group – Under Armour: Fasting and Going Faster
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Tadweer – Redefining recycling through community awareness with Tadweer
Weber Shandwick MENAT – Unlocking Her Potential
Best Integrated Campaign Small/Medium Companies
Current Global – Heinz – Ketch Up & Down
Gambit Communications – Icons of Porsche Returns!
Ras Al Khaimah Tourism Development Authority – #GetMoreSummer Campaign
Sticky Ginger – Hendrick’s Cucumber Day 2022
Best PR Campaign: B2B Large Companies
Action Global Communications – Tahaluf/LEAP 2023
APCO Worldwide – Make It In The Emirates Forum
BPG Group & DHL Global Forwarding – Transforming Regional Logistics through Digital Innovation and Sustainability
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Weber Shandwick MENAT – Is Your Business Ready to ‘Breakthrough’?
Best PR Campaign: B2B Small/Medium Companies
Gambit Communications – Turning the Tables on Cybercriminals!
W7 Worldwide – Working at Pace for KSA’s Leading Supermarket
Best PR Campaign: B2C Large Companies
ASDA’A BCW – Jasady
ASDA’A BCW – Truth about weight
BPG Group – Sony | For The Music
Atteline – Botim 3.0 Launch
Four Agency – SUSTAINABILITY MEETS LUXURY AT THE RITZ-CARLTON ABU DHABI, GRAND CANAL
Lhamim Marketing – Ixina
Weber Shandwick MENAT – Sport is Never Done
Weber Shandwick MENAT – Offering more choice and control in entertainment
Best PR Campaign: B2C Small/ Medium Companies
Current Global MENAT – Heinz – Ketch Up & Down
Gambit Communications – A Polestar is Born!
Gambit Communications – Icons of Porsche Returns!
Gambit Communications – Proud to be Green!
Best PR Campaign: Media Relations Large Companies
ASDA’A BCW – A Luminous Green Milestone
Atteline – Houna Initiative
BPG Group – Communicating Trust with KPMG Lower Gulf
Four MENA – Generation 42 Abu Dhabi
Weber Shandwick MENAT – Disrupting the industry with the Dyson Zone
Best PR Campaign: Media Relations Small/ Medium Companies
Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish
Current Global – Global Village – A More Wonderful World
Gambit Communications – Icons of Porsche Returns!
Gambit Communications – A New Golden Era!
Katch International – Altantis the Royal Grand Reveal
W7Worldwide – Redefining Ramadan Dining Experiences
Best PR Campaign: Influencer Relations
ASDA’A BCW – Jasady
Atteline – Leem Modest Fashion in KSA
BPG Group – Sony | Live Life Loud
Gambit Communications – Proud to be Green!
Lhamim Marketing – Rooh Sweet
Weber Shandwick MENAT – Sport is Never Done
Best PR Campaign: Crisis Communications
Cicero & Bernay Communication Consultancy – Dubai Culture X C&B
Weber Shandwick MENAT – Opening SeaWorld® Yas Island, Abu Dhabi
Best PR Campaign: Game Changer Large Companies
ASDA’A BCW – Truth About Weight
BPG Group Adyen: Global leader to local hero
Weber Shandwick MENAT – Gifting Lives with ‘Hayat’
Weber Shandwick MENAT – Miami Band x Yas Island
Weber Shandwick MENAT – Putting the Best Burger to the Test
Best PR Campaign: Game Changer Small/Medium Companies
Current Global – Heinz – Ketch Up & Down
Gambit Communications – A Polestar is Born!
Gambit Communications – Proud to be Green!
Gambit Communications – Turning the Tables on Cybercriminals!
Best PR Campaign: Digital
ASDA’A BCW – Truth About Weight
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Gambit Communications – Proud to be Green!
Lhamim Marketing – Bolt
Weber Shandwick MENAT – Navigating to Freedom with AI
W7Worldwide – Communicating the Unifying Spirit of Ramadan
Results on a Budget
Atteline – Houna Initiative
Cosmopole – Launch of Avobar in Abu Dhabi
The Muse.Co – SI: Lead Generation Campaign
Weber Shandwick MENAT – McNuggets: Making 40 a Golden Jubilee
Regional PR Campaign of the Year
ASDA’A BCW – A Luminous Green Milestone
Current Global – Greenhouse Accelerator: Nurturing A New Gen of Eco-Conscious Entrepreneurs
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Weber Shandwick MENAT – Yas Island’s Upbeat Summer Feat. Miami Band
Strategic Communications Campaign Large Companies
Action Global Communications – ADEK – National Identity Mark
ASDA’A BCW – A Luminous Green Milestone
BPG Group – Putting People at the Centre of Cybersecurity, with Proofpoint.
Four Agency – Positioning Abu Dhabi as the top choice in the region for doing business by 2025
Ethara with Seven Media – Official launch of Ethara
Weber Shandwick MENAT – A Lasting Legacy
Strategic Communications Campaign Small/Medium Companies
Current Global – Greenhouse Accelerator: Nurturing A New Gen of Eco-Conscious Entrepreneurs
Gambit Communications – Turning the Tables on Cybercriminals!
The Muse.co – Hayatna Campaign
W7 Worldwide – Working at Pace for KSA’s Leading Supermarket
Best Digital and New Media Campaign
Action Global Communications -Jiu-Jitsu in Space
ASDA’A BCW – Jasady
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Performance Communications – Launch of the New Audi HS Plug-in Hybrid EV
The Muse Co. – F&B and Rooms Bookings Digital Campaign for The Ned Doha
Weber Shandwick MENAT – Navigating to Freedom with AI
Best Health and Wellbeing Campaign
ASDA’A BCW – Jasady
Atteline – Houna Initiative
Four Agency and Majid Al Futtaim Lifestyle – THE BIG BUSINESS OF BEAUTY: Launching the only standalone Shiseido Store Launch outside of Asia
Weber Shandwick MENAT – Gifting Lives with ‘Hayat’
Employee Engagement Award
Action Global Communications – Got. Got. Need!
Mastercard – 2023: The Year of Wellbeing
Vodafone – Shokran Men Hena Lebokra Campaign
Weber Shandwick MENAT – Together We Thrive
Best Corporate Social Responsibility Campaign
Action Global Communications: EAD – Mission To Zero
Atteline -UNHCR x Peacefull
BPG Group – Buddying up to stop bullying, with Cartoon Network
Cicero & Bernay Communications Consultancy – Dubai Culture X C&B
Dubai Holding – Life Goals: For the Good of Their Tomorrow
Gambit Communications – Turning the Tables on Cybercriminals!
Weber Shandwick MENAT – Inclusivity at your Fingertips
International Campaign Award
Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Marqers – ‘Marqers ‘Saudi Towards Space’ PR Campaign
Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign
Weber Shandwick MENAT – Grand Opening of SeaWorld® Yas Island, Abu Dhabi
TEAM AWARDS
Small Consultancy of the Year
Current Global MENAT
Matrix PR
W7Worldwide
Medium Consultancy of the Year
Brazen MENA
Gambit Communications
Katch International
Large Consultancy of the Year
Atteline
Cicero & Bernay Communications Consultancy
Instinctif Partners MENA
Seven Media
Weber Shandwick MENAT
In-House Team of the Year
Mastercard
Miral Destinations
Ras Al Khaimah Tourism Development Authority, PR & Communications Team
INDIVIDUAL AWARDS
Rising Star of the Year
Dana Oraibi – Coffee Communications
Dhara Bhatia – Katch International
Diksha Chadha – Action Global Communications
Elige Ibrahim – Weber Shandwick MENAT
Hanine El Massri – Atteline
Iman Dawood – BPG Group
Karishma Hingorani – Weber Shandwick MENAT
Khyati Megchiani – Brazen MENA
Natasha George – ASDA’A BCW
Rachael Buyers – Weber Shandwick MENAT
Sara Abuhassira – Weber Shandwick MENAT
Sarah Al Salem – Gambit Communications
Stephanie Dafeta – Atteline
PR Leader of the Year
Abdulrahman Inayat – W7 Worldwide
Rashad Al Ghadban – Miral Destinations
Sophie Simpson – Atteline
Event Launch of the Year Large Companies
Action Global Communications – Bringing The Lion King to Abu Dhabi
Action Global Communications – Tahaluf: LEAP 2023
ASDA’A BCW – A Luminous Green Milestone
Atteline – PDM Valaya Launch
BPG Group – Sony | For The Music
Four Agency – FIRST PHANTOM OF THE OPERA EVER IN RIYADH
Ras Al Khaimah Tourism and Development Authority – #NaturallyMagical: The Ras Al Khaimah New Year’s Eve Spectacle
Ethara with Seven Media – Official launch of ADGP 2023
Weber Shandwick MENAT – A Lasting Legacy
Event Launch of the Year Small/Medium Companies
Current Global – Heinz – Ketch Up & Down
Gambit Communications – Icons of Porsche Returns!
W7 Worldwide – Redefining Ramadan Dining Experiences
Best Travel and Lifestyle Campaign Large Companies
Four Agency – SAVE MORE, SEE MORE, BE MORE
Weber Shandwick MENAT – Yas Island’s Ridiculously Awesome Chief Island Officer
Weber Shandwick MENAT – Yas Island’s Upbeat Summer Feat. Miami Band
Best Travel and Lifestyle Campaign Small/Medium Companies
Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish
Current Global – Global Village: A More Wonderful World
Gambit Communications – A New Golden Era!
Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign
W7 Worldwide – Redefining Ramadan Dining Experiences
W7Worldwide – Launching Dammam’s Newest 5-Star Hotel
Best Student Campaign
Aastha Chaurasia – Best Student Campaign
Aastha Kurup – DEWA Water Conservation
Canris Mendoza – Best Student Campaign
Dellaney Botelho – The Gaming Gala
Kashish Punjabi – Murdoch University Dubai
Lougain Ismail – Vivid Veil
Zuha Mariam – Crossroads to Emerald City
Intern of the Year
Aastha Chaurasia – Murdoch University Dubai
Adnan Siddiqui – Weber Shandwick MENAT
Dellaney Botelho – Action Global Communications
Hanan Shihab Mohamed – Seven Media
Olga Constantinides – The Muse.Co
