PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism.


The annual awards, which are headline sponsored by 3Gem, create an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the Middle East and North Africa.


Winners of this years Regional Awards will be announced at the awards ceremony on 16th March 2023 in Dubai, United Arab Emirates.

Best Integrated Campaign Large Companies

APCO Worldwide – MOC KSA EXPO 2020
ASDA’A BCW with Visa – Shifting the narrative for female entrepreneurs
Emirates Nuclear Energy Corporation and Four MENA – Powering the Path to Net Zero
Weber Shandwick and Mastercard – Out Of This World Football Game
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT, Warner Bros. World and Etihad Airways – Taken by Surprise!

Best Integrated Campaign Small/Medium Companies

Gambit Communications & BBC Studios – The Green Planet
Gambit Communications & Veolia – Thought Leadership in Sustainability
Houbara Communications and Kearney – What’s Next Dialogues
Matrix PR – Acronis – Triple Valuation with Triple Strategy
Maven Global Access, Abu Dhabi Investment Office (ADIO), Weber Shandwick and TBWA\RAAD – Access Abu Dhabi
MG Motor & Performance Communications – The London Lap

Best PR Campaign: B2B Large Companies

APCO Worldwide – UAE Ministry of Economy NextGen FDI
Weber Shandwick MENAT and DELL – From Data Paradox to Data Paradise
Weber Shandwick MENAT and Ericsson – The Power of Limitless Connectivity
Weber Shandwick MENAT and Mashreq – Rise Every Day
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT and Mastercard – Reimagining B2B Communications

Best PR Campaign: B2B Small/Medium Companies

CARMA, Brazen MENA – Best PR Campaign B2B
Gambit Communications & Swissquote – The Trust Equation 2.0
Gambit Communications & Veolia – Thought Leadership in Sustainability
Matrix Public Relations – Triple Valuation with Triple Strategy
W7Worldwide – Humanizing the Brand
W7Worldwide – The Kingdom’s no.1 Healthcare Partner
W7Worldwide – Translating Complex Messages Through Events, PR and Communications

Best PR Campaign: B2C Large Companies

Johnson’s Baby with Four Communications MENA – Naturally Backed by Science
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Weber Shandwick MENAT and General Motors – Exhibit Zero: Arabia
Weber Shandwick MENAT and GMC Middle East – Futureproofing GMC’s Off-Road Legacy
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT, Warner Bros. World and Etihad Airways – Taken by Surprise!
Yas Island with Four Communications MENA – Yas Island – Yas Yas Baby

Best PR Campaign: B2C Small/Medium Companies

Bentley Motors & Performance Communications – Extraordinary Women
Gambit Communications & Al Futtaim Motors – Taking the Lead
Gambit Communications & Mandarin Oriental Hotel Group – A World of Fans
Gambit Communications & Porsche – Icons of Porsche
Matrix Public Relations – FTFT Capital – Building #Cryptocredibility for an entire industry
Matrix Public Relations – Zurich – Have you done your homework?

Best PR Campaign: Media Relations Large Companies

Hub71 and Edelman –  Growing Abu Dhabi’s Global Tech Ecosystem With Impact
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Weber Shandwick and Cadillac Middle East – Unleashing the beasts in the Middle East: Cadillac V-series Blackwing
Weber Shandwick MENAT and Mashreq – Rise Every Day
Weber Shandwick MENAT, Warner Bros. World and Etihad Airways – Taken by Surprise!
Yas Island with Four Communications – Yas Island: Yas Hai Khaas

Best PR Campaign: Media Relations Small/Medium Companies

AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Atteline – Bateel x Nelly Attar
Current Global and Citizens School – Reimagining Education for the 21st Century
Gambit Communications & Al Futtaim Motors – Taking the Lead
Gambit Communications & Mandarin Oriental Hotel Group – A World of Fans
Gambit Communications & Porsche – Icons of Porsche
Gambit Communications & Swissquote – The Trust Equation 2.0
MG Motor & Performance Communications – The London Lap

Best PR Campaign: Influencer Relations

ATTELINE DMCC – Liwa Trading Enterprises: Changing the Narrative Around Lingerie
Gambit Communications & Al Futtaim Motors – Taking the Lead
Gambit Communications & BBC Studios – The Green Planet
Gambit Communications & Mandarin Oriental Hotel Group – A World of Fans
Gambit Communications & Porsche – Icons of Porsche
Johnson’s Baby with Four Communications MENA – Naturally Backed by Science
Johnson’s Baby with Four Communications MENA – Open Up

Best PR Campaign: Crisis Communications

Edelman – The New Scale of Adventure
Houbara Communications – Volkswagen Takes on The Grey Market
Matrix Public Relations – FTFT Capital – #CryptoCredibility Saving an Industry in Crisis
Matrix Public Relations – Poly – The Neil Armstrong Legacy
TikTok & Gambit Communications – Changing the Conversation Around Safety
Weber Shandwick MENAT and Netflix – Amplifying Arab Women’s Voices in Storytelling

Best PR Campaign: Game Changer Large Companies

ASDA’A BCW with Anghami – A regional unicorn on its way to the world
Edelman – The New Scale of Adventure
Weber Shandwick and Bayan Dental – Proud Moments
Weber Shandwick and Mastercard – Out Of This World Football Game
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT, Warner Bros. World and Etihad Airways – Taken by Surprise!

Best PR Campaign: Game Changer Small/Medium Companies

Audi Middle East & Performance Communications – Tomorrow, Today
Bentley Motors & Performance Communications – Extraordinary Women
Gambit Communications & BBC Studios – The Green Planet
Matrix Public Relations LLC Matrix PR – FTFT Capital – Building #Cryptocredibility for an entire industry
Maven Global Access, Abu Dhabi Investment Office (ADIO), Weber Shandwick and TBWA\RAAD Access Abu Dhabi – Women of Web3
W7WORLDWIDE – Humanizing the Brand

Best PR Campaign: Digital

APCO Worldwide – Umniah – Umniah’s Sustainability Campaign
ASDA’A BCW with Ras Al Khaimah Tourism Development Authority – #RAKCalling
Gambit Communications & BBC Studios – The Green Planet
Matrix Public Relations LLC Matrix PR – Zurich – Have you done your homework?
Mubadala Investment Company – Mubadala – PR Campaign (Digital)
W7Worldwide – Building Cultural Bridges
Weber Shandwick MENAT, Publicis Sapient and Mastercard – Empowering ‘Her Voice’

Results on a Budget

ASDA’A BCW with Salama – #SALAMAKindBeingsofDubai
Matrix Public Relations – Celebrity Football Cup 2022 with AG Events
Matrix Public Relations – Dabur – #KindnessKloset
Soul Communications with Deliveroo – Deliveroo Emirati Women’s Day
Soul Communications with Deliveroo – Deliveroo Full Life
Weber Shandwick MENAT and McDonald’s UAE – Buy a Book, Be Part of her Story

Regional PR Campaign of the Year

ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
PepsiCo Middle East and Current Global – Creating Value at Expo 2020 Dubai
Weber Shandwick and Mastercard – Out Of This World Football Game
Weber Shandwick MENAT and General Motors – Exhibit Zero: Arabia
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT and Mastercard – Empowering Her Business

Strategic Communications Campaign Large Companies

ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
Weber Shandwick MENAT and Deep Dive Dubai – Ascending moments: celebrating Deep Dive Dubai’s one year anniversary
Weber Shandwick MENAT and IBM – Talent is Everywhere
Weber Shandwick MENAT and Mastercard – A Priceless Expo
Weber Shandwick MENAT and Netflix – Amplifying Arab Women’s Voices in Storytelling
Weber Shandwick MENAT and UAE Ministry of Finance – FROM UAE TO NYC: The UAE’s first-ever sovereign bonds

Strategic Communications Campaign Small/Medium Companies

AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Gambit Communications & Swissquote – The Trust Equation 2.0
Matrix Public Relations – Acronis – Triple Valuation with Triple Strategy
Matrix Public Relations – FTFT Capital – Building #Cryptocredibility for an entire industry
Matrix Public Relations – Zurich – Have you done your homework?
TikTok & Gambit Communications – Changing the Conversation Around Safety

Best Digital and New Media Campaign

ASDA’A BCW with Network International – A human-centric approach to financial communciations
ASDA’A BCW with Salama – #SALAMAKindBeingsofDubai
Cicero & Bernay Communication Consultancy | INFINITI – INFINITI QX55 Launch
Cicero & Bernay Communication Consultancy | OPPO – OPPO Reno 7 Launch
Weber Shandwick MENAT and EPSON – Usain In The Membrane
Weber Shandwick MENAT and Ericsson – The Power of Limitless Connectivity

Best Health and Wellbeing Campaign

ASDA’A BCW with Selfologi – Launching a game-changing digital destination for cosmetic treatments
AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
NBA Europe & Middle East with Four Communications MENA – NBA YOUTH – MAKING IT RAIN
PepsiCo Middle East and Current Global  – Driving Social Impact Through Sport
Weber Shandwick and Bayan Denta – Proud Moments
Weber Shandwick and the Department of Health – Abu Dhabi (DoH) – Yes to Success: Celebrating Abu Dhabi’s Achievements in Healthcare

Employee Engagement Award

APCO Worldwide – Edge – Edge Hub: Together as One
Weber Shandwick MENAT with DGCX – Repositioning the Region’s Leading Commodities Exchange
Weber Shandwick MENAT with IBM – Talent is Everywhere
Weber Shandwick MENAT with Mastercard – Growing Together Is Priceless

Best Corporate Social Responsibility Campaign

APCO Worldwide and Umniah – Umniah’s Sustainability Campaign
Gambit Communications & BBC Studios – The Green Planet
Gambit Communications & Veolia – Thought Leadership in Sustainability
Houbara Communications and Taqeef – 50 years of Conscious Cooling
Red Sea Global – Engaging Saudi youth
Soul Communications and Deliveroo – Deliveroo Full Life
Weber Shandwick MENAT and Mastercard – Empowering Her Business

International Campaign Award

APCO Worldwide – Best Integrated Campaign & Best International Campaign MOC KSA EXPO 2020
APCO Worldwide – UAE Ministry of Economy NextGen FDI
ASDA’A BCW – 14th Annual Arab Youth Survey – Charting the New Course
ASDA’A BCW with Anghami – Regional Unicorn on its Way to the World
W7Worldwide – Building Cultural Bridges
Weber Shandwick MENAT & Mastercard – Out of this World Football Game

TEAM AWARDS

Small Consultancy of the Year

Brazen MENA

Catch Communications

Empyre Communications

Matrix Public Relations

POP Communications

Medium Consultancy of the Year

Atteline DMCC

Gambit Communications

Houbara Communications

Katch International

Large Consultancy of the Year

APCO Worldwide

ASDA’A BCW

Cicero & Bernay Communication Consultancy

Luna PR

Weber Shandwick MENAT

In-House Team of the Year

ADQ (Abu Dhabi Development Holding Company)

Mubadala Investment Company

INDIVIDUAL AWARDS

Rising Star of the Year

Arzoo Sippy – Weber Shandwick MENAT
Hanine El Massri – Atteline DMCC
Judy Bakieh – Gambit Communications
Krishika Mahesh – Matrix Public Relations
Mohammad Al Sayed – Gambit Communications
Tania Kteily – Weber Shandwick MENAT

PR Leader of the Year

Abdulrahman Inayat – W7Worldwide
Loretta Ahmed – Houbara Communications
Louise Jacobson – Brazen MENA
Noura Al Sarraj – Weber Shandwick MENAT
Sophie Simpson – Atteline DMCC

Event Launch of the Year Large Companies

ASDA’A BCW – 14th Annual Arab Youth Survey – Charting a new course
Edelman – Advancing Mining & Unlocking Opportunity
Edelman Saudi Arabia – Red Sea International Film Festival
Mubadala Investment Company – Mubadala – Event & Launch of the Year – Grand Prix
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Weber Shandwick MENAT & Mashreq – Rise Every Day

Event Launch of the Year Small/Medium Companies

ATTELINE DMCC – Careem Pay Launch
Gambit Communications & Porsche – Icons of Porsche
Matrix Public Relations – Celebrity Football Cup 2022 with AG Events
MG Motor & Performance Communications – The London Lap
Soul Communications with Deliveroo – Deliveroo Emirati Women’s Day
W7Worldwide – Delivering Success and Investment to the Region

Best Travel and Lifestyle Campaign Large Companies 

ASDA’A BCW with Ras Al Khaimah Tourism Development Authority – #RAKCalling
Daman & Four Communications MENA – Walking 13 times around the entire world
Weber Shandwick MENAT and Deep Dive Dubai – Ascending moments: celebrating Deep Dive Dubai’s one year anniversary
Weber Shandwick MENAT and Miral Destinations – Saying Yas to a #SummerOnYas
Weber Shandwick MENAT, Warner Bros. World and Etihad Airways – Taken by Surprise!
Yas Island with Four Communications MENA – Yas Island Chief Island Officer

Best Travel and Lifestyle Campaign Small/Medium Companies

Action UAE – Launch of Joe & The Juice
Gambit Communications & Mandarin Oriental Hotel Group – A World of Fans
Gambit Communications & The Ritz-Carlton – Formula 1 Frenzy!
Matrix PR – Dabur – Turning the Tide
Matrix PR – Vatika – Leveraging traditional PR to reclaim the tiara for Vatika Natural Hair Care
W7Worldwide – Showcasing Excellence in Hospitality and Local Events

Best Student Campaign

Murdoch University Dubai – Dubai Can Campaign
Murdoch University Dubai – Emirates Green Building Council
Murdoch University Dubai – Plate for Climate
Murdoch University Dubai – Together at MU

Intern of the Year

markettiers – Alfia Sabina
Matrix Public Relations – Gazala Parker
Matrix Public Relations – Khushie Mallya
SOCIATE DMCC – Sarah Sadath
Weber Shandwick MENAT – Amna Shoukat
Weber Shandwick MENAT – Zahra Zakriya