PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism.

The annual awards, which are headline sponsored by 3Gem, create an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the Middle East and North Africa.

Winners of this years Regional Awards will be announced at the awards ceremony on 16th March 2023 in Dubai, United Arab Emirates.

BOOK YOUR TICKETS NOW

Best Integrated Campaign Large Companies

APCO Worldwide – MOC KSA EXPO 2020
Emirates Nuclear Energy Corporation and Four MENA – Powering the Path to Net Zero
Etihad Airways, Warner Bros. World, and Weber Shandwick MENAT- Taken by Surprise!
Mastercard and Weber Shandwick – Out Of This World Football Game
Mastercard and Weber Shandwick MENAT – A Priceless Expo
Visa with ASDA’A BCW – Shifting the narrative for female entrepreneurs

Best Integrated Campaign Small/Medium Companies

Abu Dhabi Investment Office (ADIO), Maven Global Access, Weber Shandwick and TBWA\RAAD – Access Abu Dhabi
BBC Studios & Gambit Communications & – The Green Planet
Kearney and Houbara Communications – What’s Next Dialogues
Matrix PR – Acronis – Triple Valuation with Triple Strategy
MG Motor & Performance Communications – The London Lap
Veolia & Gambit Communications – Thought Leadership in Sustainability

Best PR Campaign: B2B Large Companies

APCO Worldwide – UAE Ministry of Economy NextGen FDI
DELL & Weber Shandwick MENAT – From Data Paradox to Data Paradise
Ericsson & Weber Shandwick MENAT – The Power of Limitless Connectivity
Mashreq & Weber Shandwick MENAT – Rise Every Day
Mastercard & Weber Shandwick MENAT – A Priceless Expo
Mastercard & Weber Shandwick MENAT – Reimagining B2B Communications

Best PR Campaign: B2B Small/Medium Companies

CARMA, Brazen MENA – Best PR Campaign B2B
Matrix Public Relations – Triple Valuation with Triple Strategy
Swissquote & Gambit Communications- The Trust Equation 2.0
Veolia & Gambit Communications – Thought Leadership in Sustainability
W7Worldwide – Humanizing the Brand
W7Worldwide – The Kingdom’s no.1 Healthcare Partner
W7Worldwide – Translating Complex Messages Through Events, PR and Communications

Best PR Campaign: B2C Large Companies

General Motors & Weber Shandwick MENAT – Exhibit Zero: Arabia
GMC Middle East & Weber Shandwick MENAT – Futureproofing GMC’s Off-Road Legacy
Johnson’s Baby with Four Communications MENA – Naturally Backed by Science
Mastercard & Weber Shandwick MENAT – A Priceless Expo
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Warner Bros. World, Etihad Airways & Weber Shandwick MENAT, – Taken by Surprise!
Yas Island with Four Communications MENA – Yas Island – Yas Yas Baby

Best PR Campaign: B2C Small/Medium Companies

Al Futtaim Motors & Gambit Communications – Taking the Lead
Bentley Motors & Performance Communications – Extraordinary Women
Mandarin Oriental Hotel Group & Gambit Communications – A World of Fans
Matrix Public Relations – FTFT Capital – Building #Cryptocredibility for an entire industry
Matrix Public Relations – Zurich – Have you done your homework?
Porsche & Gambit Communications – Icons of Porsche

Best PR Campaign: Media Relations Large Companies

Cadillac Middle East & Weber Shandwick MENAT – Unleashing the beasts in the Middle East: Cadillac V-series Blackwing
Hub71 and Edelman –  Growing Abu Dhabi’s Global Tech Ecosystem With Impact
Mashreq & Weber Shandwick MENAT- Rise Every Day
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Warner Bros. World, Etihad Airways & Weber Shandwick MENAT,- Taken by Surprise!
Yas Island with Four Communications – Yas Island: Yas Hai Khaas

Best PR Campaign: Media Relations Small/Medium Companies

Al Futtaim Motors & Gambit Communications – Taking the Lead
AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Atteline – Bateel x Nelly Attar
Current Global and Citizens School – Reimagining Education for the 21st Century
Mandarin Oriental Hotel Group & Gambit Communications – A World of Fans
MG Motor & Performance Communications – The London Lap
Porsche & Gambit Communications – Icons of Porsche
Swissquote & Gambit Communications – The Trust Equation 2.0

Best PR Campaign: Influencer Relations

Al Futtaim Motors & Gambit Communications – Taking the Lead
ATTELINE DMCC – Liwa Trading Enterprises: Changing the Narrative Around Lingerie
BBC Studios & Gambit Communications – The Green Planet
Johnson’s Baby with Four Communications MENA – Naturally Backed by Science
Johnson’s Baby with Four Communications MENA – Open Up
Mandarin Oriental Hotel Group & Gambit Communications – A World of Fans
Porsche & Gambit Communications – Icons of Porsche

Best PR Campaign: Crisis Communications

Edelman – The New Scale of Adventure
Houbara Communications – Volkswagen Takes on The Grey Market
Matrix Public Relations – FTFT Capital – #CryptoCredibility Saving an Industry in Crisis
Matrix Public Relations – Poly – The Neil Armstrong Legacy
Netflix – Weber Shandwick MENAT – Amplifying Arab Women’s Voices in Storytelling
TikTok & Gambit Communications – Changing the Conversation Around Safety

Best PR Campaign: Game Changer Large Companies

ASDA’A BCW with Anghami – A regional unicorn on its way to the world
Bayan Dental & Weber Shandwick – Proud Moments
Edelman – The New Scale of Adventure
Mastercard & Weber Shandwick – Out Of This World Football Game
Mastercard & Weber Shandwick MENAT – A Priceless Expo
Warner Bros. World, Etihad Airways & Weber Shandwick MENAT – Taken by Surprise!

Best PR Campaign: Game Changer Small/Medium Companies

Abu Dhabi Investment Office (ADIO), Maven Global Access, Weber Shandwick and TBWA\RAAD Access Abu Dhabi – Women of Web3
Audi Middle East & Performance Communications – Tomorrow, Today
BBC Studios & Gambit Communications – The Green Planet
Bentley Motors & Performance Communications – Extraordinary Women
Matrix PR – FTFT Capital – Building #Cryptocredibility for an entire industry
W7WORLDWIDE – Humanizing the Brand

Best PR Campaign: Digital

APCO Worldwide – Umniah – Umniah’s Sustainability Campaign
BBC Studios & Gambit Communications – The Green Planet
Matrix PR – Zurich – Have you done your homework?
Mubadala Investment Company – Mubadala – PR Campaign (Digital)
Publicis Sapient, Mastercard & Weber Shandwick MENAT, – Empowering ‘Her Voice’
Ras Al Khaimah Tourism Development Authority & ASDA’A BCW – #RAKCalling
W7Worldwide – Building Cultural Bridges

Results on a Budget

Dabur – Matrix Public Relations – #KindnessKloset
Deliveroo & Soul Communications – Deliveroo Emirati Women’s Day
Deliveroo & Soul Communications – Deliveroo Full Life
Matrix Public Relations – Celebrity Football Cup 2022 with AG Events
McDonald’s UAE & Weber Shandwick MENAT – Buy a Book, Be Part of her Story
Salama with ASDA’A BCW – #SALAMAKindBeingsofDubai

Regional PR Campaign of the Year

ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
PepsiCo Middle East and Current Global – Creating Value at Expo 2020 Dubai
Mastercard & Weber Shandwick – Out Of This World Football Game
General Motors & Weber Shandwick MENAT – Exhibit Zero: Arabia
Mastercard & Weber Shandwick MENAT – A Priceless Expo
Mastercard & Weber Shandwick MENAT – Empowering Her Business

Strategic Communications Campaign Large Companies

ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
Deep Dive Dubai & Weber Shandwick MENAT – Ascending moments: celebrating Deep Dive Dubai’s one year anniversary
IBM & Weber Shandwick MENAT – Talent is Everywhere
Mastercard & Weber Shandwick MENAT – A Priceless Expo
Netflix & Weber Shandwick MENAT – Amplifying Arab Women’s Voices in Storytelling
UAE Ministry of Finance & Weber Shandwick MENAT – FROM UAE TO NYC: The UAE’s first-ever sovereign bonds

Strategic Communications Campaign Small/Medium Companies

AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Matrix Public Relations – Acronis – Triple Valuation with Triple Strategy
Matrix Public Relations – FTFT Capital – Building #Cryptocredibility for an entire industry
Matrix Public Relations – Zurich – Have you done your homework?
Swissquote & Gambit Communications – The Trust Equation 2.0
TikTok & Gambit Communications – Changing the Conversation Around Safety

Best Digital and New Media Campaign

Cicero & Bernay Communication Consultancy | INFINITI – INFINITI QX55 Launch
Cicero & Bernay Communication Consultancy | OPPO – OPPO Reno 7 Launch
EPSON & Weber Shandwick MENAT – Usain In The Membrane
Ericsson & Weber Shandwick MENAT – The Power of Limitless Connectivity
Network International with ASDA’A BCW l – A human-centric approach to financial communciations
Salama with ASDA’A BCW – #SALAMAKindBeingsofDubai

Best Health and Wellbeing Campaign

AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Bayan Dental & Weber Shandwick MENAT – Proud Moments
NBA Europe & Middle East with Four Communications MENA – NBA YOUTH – MAKING IT RAIN
PepsiCo Middle East and Current Global  – Driving Social Impact Through Sport
Selfologi & ASDA’A BCW – Launching a game-changing digital destination for cosmetic treatments
The Department of Health – Abu Dhabi (DoH) & Weber Shandwick MENAT- Yes to Success: Celebrating Abu Dhabi’s Achievements in Healthcare

Employee Engagement Award

APCO Worldwide – Edge – Edge Hub: Together as One
DGCX  & Weber Shandwick MENAT – Repositioning the Region’s Leading Commodities Exchange
IBM & Weber Shandwick MENAT  – Talent is Everywhere
Mastercard  & Weber Shandwick MENAT- Growing Together Is Priceless

Best Corporate Social Responsibility Campaign

BBC Studios & Gambit Communications – The Green Planet
Deliveroo & Soul Communications – Deliveroo Full Life
Mastercard & Weber Shandwick MENAT – Empowering Her Business
Red Sea Global – Engaging Saudi youth
Taqeef & Houbara Communications – 50 years of Conscious Cooling
Umniah & APCO Worldwide – Umniah’s Sustainability Campaign
Veolia & Gambit Communications – Thought Leadership in Sustainability

International Campaign Award

Anghami & ASDA’A BCW – Regional Unicorn on its Way to the World
APCO Worldwide – Best International Campaign MOC KSA EXPO 2020
APCO Worldwide – UAE Ministry of Economy NextGen FDI
ASDA’A BCW – 14th Annual Arab Youth Survey – Charting the New Course
Mastercard & Weber Shandwick MENAT – Out of this World Football Game
W7Worldwide – Building Cultural Bridges

TEAM AWARDS

Small Consultancy of the Year

Brazen MENA

Catch Communications

Empyre Communications

Matrix Public Relations

POP Communications

Medium Consultancy of the Year

Atteline DMCC

Gambit Communications

Houbara Communications

Katch International

Large Consultancy of the Year

APCO Worldwide

ASDA’A BCW

Cicero & Bernay Communication Consultancy

Luna PR

Weber Shandwick MENAT

In-House Team of the Year

ADQ (Abu Dhabi Development Holding Company)

Mubadala Investment Company

INDIVIDUAL AWARDS

Rising Star of the Year

Arzoo Sippy – Weber Shandwick MENAT
Hanine El Massri – Atteline DMCC
Judy Bakieh – Gambit Communications
Krishika Mahesh – Matrix Public Relations
Mohammad Al Sayed – Gambit Communications
Tania Kteily – Weber Shandwick MENAT

PR Leader of the Year

Abdulrahman Inayat – W7Worldwide
Loretta Ahmed – Houbara Communications
Louise Jacobson – Brazen MENA
Noura Al Sarraj – Weber Shandwick MENAT
Sophie Simpson – Atteline DMCC

Event Launch of the Year Large Companies

ASDA’A BCW – 14th Annual Arab Youth Survey – Charting a new course
Edelman – Advancing Mining & Unlocking Opportunity
Edelman Saudi Arabia – Red Sea International Film Festival
Mashreq & Weber Shandwick MENAT – Rise Every Day
Mubadala Investment Company – Grand Prix
NBA Europe & Middle East with Four Communications MENA – NBA Abu Dhabi Games 2022 – MAKING HISTORY

Event Launch of the Year Small/Medium Companies

ATTELINE DMCC – Careem Pay Launch
Deliveroo & Soul Communications – Deliveroo Emirati Women’s Day
Matrix Public Relations – Celebrity Football Cup 2022 with AG Events
MG Motor & Performance Communications – The London Lap
Porsche & Gambit Communications – Icons of Porsche
W7Worldwide – Delivering Success and Investment to the Region

Best Travel and Lifestyle Campaign Large Companies 

Daman & Four Communications MENA – Walking 13 times around the entire world
Deep Dive Dubai & Weber Shandwick MENAT – Ascending moments: celebrating Deep Dive Dubai’s one year anniversary
Miral Destinations & Weber Shandwick MENAT – Saying Yas to a #SummerOnYas
Ras Al Khaimah Tourism Development Authority with ASDA’A BCW – #RAKCalling
Warner Bros. World, Etihad Airways & Weber Shandwick MENAT – Taken by Surprise!
Yas Island with Four Communications MENA – Yas Island Chief Island Officer

Best Travel and Lifestyle Campaign Small/Medium Companies

Action UAE – Launch of Joe & The Juice
Mandarin Oriental Hotel Group & Gambit Communications & – A World of Fans
Matrix PR – Dabur – Turning the Tide
Matrix PR – Vatika – Leveraging traditional PR to reclaim the tiara for Vatika Natural Hair Care
The Ritz-Carlton & Gambit Communications – Formula 1 Frenzy!
W7Worldwide – Showcasing Excellence in Hospitality and Local Events

Best Student Campaign

Murdoch University Dubai – Dubai Can Campaign
Murdoch University Dubai – Emirates Green Building Council
Murdoch University Dubai – Plate for Climate
Murdoch University Dubai – Together at MU

Intern of the Year

markettiers – Alfia Sabina
Matrix Public Relations – Gazala Parker
Matrix Public Relations – Khushie Mallya
SOCIATE DMCC – Sarah Sadath
Weber Shandwick MENAT – Amna Shoukat
Weber Shandwick MENAT – Zahra Zakriya