PRCA MENA celebrates outstanding PR campaigns across the region at its eighth awards ceremony
In recognition of the most outstanding PR campaigns and talent contribution to the industry, the eighth edition of the coveted PRCA MENA Awards feted the best of teams, campaigns, and individuals with 34 awards last night. The ceremony was held at Taj Hotel in Business Bay.
Being the industry’s top benchmarking event that showcases PR influence, the evening witnessed leading practitioners and campaigners from across the Middle East and North Africa region represent innovation and quality work. The Awards were a huge success with more than 300 entries than last year.
The judging was done by an esteemed jury of 29 industry leaders from across the world and members of the Public Relations and Communications Association (PRCA), the world’s largest professional PR body.
In addition to the 34 winner’s awards, the judges recognized a total of 35 highly commended entries for their excellence of work in different categories.
A huge congratulations to all our finalists, Highly Commended and Winners of the PRCA MENA Regional Awards 2024!
CAMPAIGN AWARDS
Best Integrated Campaign Large Companies
Winner – Weber Shandwick MENAT – Unlocking Her Potential
Highly Commended – ASDA’A BCW – A Luminous Green Milestone
Best Integrated Campaign Small/Medium Companies
Winner – Ras Al Khaimah Tourism Development Authority – #GetMoreSummer Campaign
Highly Commended – Current Global – Heinz – Ketch Up & Down
Best PR Campaign: B2B Large Companies
Winner – Action Global Communications – Tahaluf/LEAP 2023
Highly Commended – Abu Dhabi Future Energy Company (Masdar) – #PowerToChange
Best PR Campaign: B2B Small/Medium Companies
Winner – Gambit Communications – Turning the Tables on Cybercriminals!
Highly Commended – W7 Worldwide – Working at Pace for KSA’s Leading Supermarket
Best PR Campaign: B2C Large Companies
Winner – Four Agency – SUSTAINABILITY MEETS LUXURY AT THE RITZ-CARLTON ABU DHABI, GRAND CANAL
Highly Commended – Weber Shandwick MENAT – Sport is Never Done
Best PR Campaign: B2C Small/Medium Companies
Winner – Gambit Communications – A Polestar is Born!
Highly Commended – Current Global MENAT – Heinz – Ketch Up & Down
Best PR Campaign: Media Relations Large Companies
Winner – Weber Shandwick MENAT – Disrupting the industry with the Dyson Zone
Highly Commended – Atteline – Houna Initiative
Best PR Campaign: Media Relations Small/Medium Companies
Winner – Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish
Highly Commended – Gambit Communications – Icons of Porsche Returns!
Best PR Campaign: Influencer Relations
Winner – Gambit Communications – Proud to be Green!
Highly Commended – Weber Shandwick MENAT – Sport is Never Done
Best PR Campaign: Crisis Communications
Winner – Weber Shandwick MENAT – Opening SeaWorld® Yas Island, Abu Dhabi
Highly Commended – Cicero & Bernay Communication Consultancy – Dubai Culture X C&B
Best PR Campaign: Game Changer Large Companies
Winner – BPG Group Adyen: Global leader to local hero
Highly Commended – Weber Shandwick MENAT – Putting the Best Burger to the Test
Best PR Campaign: Game Changer Small/Medium Companies
Winner – Current Global – Heinz – Ketch Up & Down
Highly Commended – Gambit Communications – A Polestar is Born!
Best PR Campaign: Digital
Winner – Weber Shandwick MENAT – Navigating to Freedom with AI
Highly Commended – Gambit Communications – Proud to be Green!
Results on a Budget
Winner – The Muse.Co – SI: Lead Generation Campaign
Highly Commended – Weber Shandwick MENAT – McNuggets: Making 40 a Golden Jubilee
Regional PR Campaign of the Year
Winner – Weber Shandwick MENAT – Yas Island’s Upbeat Summer Feat. Miami Band
Highly Commended – ASDA’A BCW – A Luminous Green Milestone
Strategic Communications Campaign Large Companies
Winner – ASDA’A BCW – A Luminous Green Milestone
Highly Commended – Four Agency – Positioning Abu Dhabi as the top choice in the region for doing business by 2025
Strategic Communications Campaign Small/Medium Companies
Winner – Gambit Communications – Turning the Tables on Cybercriminals!
Highly Commended – Current Global – Greenhouse Accelerator: Nurturing A New Gen of Eco-Conscious Entrepreneurs
Event Launch of the Year Large Companies
Winner – Weber Shandwick MENAT – A Lasting Legacy
Highly Commended – ASDA’A BCW – A Luminous Green Milestone
Event Launch of the Year Small/Medium Companies
Winner – Current Global – Heinz – Ketch Up & Down
Highly Commended – Gambit Communications – Icons of Porsche Returns!
Best Travel & Lifestyle Large Companies
Winner – Four Agency MENA – SAVE MORE, SEE MORE, BE MORE
Highly Commended – Weber Shandwick MENAT – Yas Island’s Upbeat Summer Feat. Miami Band
Best Travel & Lifestyle Small/Medium Companies
Winner – Current Global – Dubai Parks and Resorts – Re-vitalize, re-engage and re-establish
Highly Commended – Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign
Best Digital & New Media Campaign
Winner – Weber Shandwick MENAT – Navigating to Freedom with AI
Highly Commended – Action Global Communications -Jiu-Jitsu in Space
Best Health and Wellbeing Campaign
Winner – Weber Shandwick MENAT – Gifting Lives with ‘Hayat’
Highly Commended– Atteline – Houna Initiative
Employee Engagement Award
Winner – Action Global Communications – Got. Got. Need!
Highly Commended – Mastercard – 2023: The Year of Wellbeing
Best Corporate Social Responsibility Campaign
Winner – Action Global Communications: EAD – Mission To Zero
Highly Commended – BPG Group – Buddying up to stop bullying, with Cartoon Network
International Campaign Award
Winner – Marqers – ‘Marqers ‘Saudi Towards Space’ PR Campaign
Highly Commended – Ras Al Khaimah Tourism Development Authority – #GetMore Summer Campaign
INDIVIDUAL AWARDS
Best Student Campaign
Winner – Nami Arujo, Sahana Rais, Zuha Ansar – Crossroads to Emerald City – Middlesex University Dubai
Highly Commended – Aastha Chaurasia – Murdoch University Dubai
Intern of the Year
Winner – Hanan Shihab Mohamed – Seven Media
Highly Commended – Aastha Chaurasia – Murdoch University Dubai
Rising Star of the Year
Winner – Sarah Al Salem – Gambit Communications
Highly Commended – Hanine El Massri – Atteline
Highly Commended – Khyati Megchiani – Brazen MENA
PR Leader of the Year
Winner – Sophie Simpson – Atteline
Highly Commended – Rashad Al Ghadban – Miral Destinations
TEAM AWARDS
In-House Team of the Year
Winner – Mastercard
Highly Commended – Miral Destinations
Small Consultancy of the Year
Winner – Current Global MENAT
Highly Commended – Matrix Public Relations
Medium Consultancy of the Year
Winner – Gambit Communications
Highly Commended – Brazen MENA
Large Consultancy of the Year
Winner – Instinctif Partners MENA
Highly Commended – Weber Shandwick MENAT
