PRCA (Public Relations and Communications Association) MENA has announced the shortlist for its Regional Awards, which have been judged by some of the biggest names in the world of PR, communications, and journalism.


The annual awards, which are headline sponsored by 3Gem, create an invaluable opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the Middle East and North Africa.


Winners of this years Regional Awards will be announced at the awards ceremony on 16th February 2022 in Dubai, United Arab Emirates.

Best Integrated Campaign

ASDA’A BCW and Proof Communications – #MoveForwardwithBayer
ASDA’A BCW – Arab Youth Survey
Edelman – Neom
FleishmanHillard – Fitbit – ‘Making everyone healthier’ – redefining a ‘bit’ in the word ‘fit’
Gambit Communications – Raising Kind Children with CBeebies
Gambit Communications – Introducing the Portofino M to the Middle East
Gambit Communications – Communicating the Ferrari Lifestyle at the Ferrari Lounge
MASDAR – For A Sustainable Future
Houbara Communications  – “T-Roc Born Confident ”
OSN – The One Where They Reunite Only On OSN
Performance Communications – BUCKLE UP! Road Safety Campaign – Peugeot & Performance Communications
W7 Worldwide Marketing Communications Consultancy Agency – MENA Information Cybersecurity Conference – Cybersecurity Vigilance – A Virtual Event Campaign
Weber Shandwick and SFA – Start Now
Weber Shandwick and Mastercard – Mastercard: Empowering Every Business

Best PR Campaign: B2B

APCO Worldwide –  Cruise Saudi
ASDA’A BCW – Air Arabia
Gambit Communications – Thought Leadership in CyberSecurity
MASDAR  – For A Sustainable Future
Matrix PR – Milestone
SOCIATE – PRO Partner Group
W7 Worldwide Marketing Communications Consultancy Agency  – Technological Advancement – The Premier Technology Conference
W7 Worldwide Marketing Communications Consultancy Agency – Digital Leadership
Weber Shandwick and Mastercard – Mastercard: Empowering Every Business
Weber Shandwick and Mastercard – Mastercard: Collaborate to Innovate

Best PR Campaign: B2C

Action Global Communications – Fine Hygienic Holding
ASDA’A BCW – Ras Al Khaimah Tourism Development Authority – Escaping to the Great Outdoors Launching the worlds first Bear Grylls Explorer Camp
ASDA’A BCW – ASDAA BCW and Proof Communications – #MoveForwardwithBayer
Atteline – Leem SS21 Launch
Edelman – Nissan KSA NISMO Patrol Launch
Mubadala – Investing in Innovation
Gambit Communications – The Pocket Rocket Takes Centre Stage

Gambit Communications – Introducing the Portofino M to the Middle East

Houbara Communications – “T-Roc Born Confident ”
Matrix – PR Kaya
OSN – The One Where They Reunite Only On OSN
W7 Worldwide Marketing Communications Consultancy Agency – Healthcare Innovation for the Saudi Market
Weber Shandwick – The Official SUV of Action: The All-New Chevrolet Tahoe
Weber Shandwick – The Google Cook-Off

Best PR Campaign: Media Relations

Acorn Strategy – Tabreed
ASDA’A BCW – ASDA’A BCW Arab Youth Survey
Edelman – Neom
Gambit Communications – Building a Sustainable Lifestyle
Gambit Communications – The Trust Equator
MASDAR – For A Sustainable Future
Matrix PR – Century Financial
TishTash Marketing and Public Relations – Medcare using Traditional media to Dominate SOV in a Competitive Landscape
W7 Worldwide Marketing Communications Consultancy Agency – Technological Advancement – The Premier Technology Conference
Weber Shandwick and Mastercard – Mastercard: Empowering Every Business
Weber Shandwick and Mastercard – Mastercard: Collaborate to Innovate
Atteline – Careem Launches its 0% Commission Model
Edelman – Virgin Hyperloop
Matrix PR – Acronis

Best PR Campaign: Influencer Relations

ASDA’A BCW – “#PlayItForward Saudi’s bid to host the AFC Asia Cup 2027”
Atteline – Leem SS21 Launch
Brazen MENA – Veuve Clicquot International Women’s Day
Edelman – Samsung Saudi Arabia
Gambit Communications – The Pocket Rocket Takes Centre Stage
Gambit Communications – Launching ‘Wild Allies’
Matrix PR – Dabur
Performance Communications – MG Motors
TishTash Marketing and Public Relations – Asics. An Influence Campaign
Weber Shandwick – The Google Cook-Off
Weber Shandwick and Mastercard – Mastercard: Passion for a Priceless Planet

Best PR Campaign: Digital

ASDA’A BCW – ASDAA BCW and Proof Communications – #MoveForwardwithBayer
Mubadala – Investing in Innovation
Gambit Communications – Introducing the Portofino M to the Middle East
Gambit Communications – The Pocket Rocket Takes Centre Stage
Matrix PR – Century Financial
W7 Worldwide Marketing Communications Consultancy Agency – Healthcare Innovation for the Saudi Market
Weber Shandwick and DORCO –  Shave Goodbye to Bad Razors
Weber Shandwick – The Google Cook-Off
Weber Shandwick – Welcome to the Kitchen Challenge

Best PR Campaign: Crisis Communications

Edelman – Neom
Matrix PR – Kaya
W7 Worldwide Marketing Communications Consultancy Agency – Proactive Reputation Management

Best PR Campaign: Game Changer

Acorn Strategy – Australian Pavilion
ASDA’A BCW – ASDAA BCW and Proof Communications – #MoveForwardwithBayer
Edelman – Nissan KSA NISMO Patrol Launch
Matrix PR – Acronis
W7 Worldwide Marketing Communications Consultancy Agency – Technological Advancement – The Premier Technology Conference
W7 Worldwide Marketing Communications Consultancy Agency – Digital Leadership
Weber Shandwick – Welcome to the Kitchen Challenge

Results on a Budget

Atteline – Allurion Regional Launch
DJAZ – Takeda World IBD Day
Gambit Communications – Saving our Planet With BBC Earth
Matrix PR – Kaya
W7 Worldwide Marketing Communications Consultancy Agency –  Communications for a Changing World
Weber Shandwick – Epson Genuine Ink
Weber Shandwick – Epson GenZ BIJ
Catch Communications – HAYAWIIA
Gambit Communications – The Pocket Rocket Takes Centre Stage

Regional PR Campaign of the Year

ASDA’A BCW – Arab Youth Survey
Edelman – Neom
W7 Worldwide Marketing Communications Consultancy Agency – Building Cultural Bridges
W7 Worldwide Marketing Communications Consultancy Agency – Empowering Women in Cybersecurity
Weber Shandwick – The Google Cook-Off
Gambit Communications – Introducing the Portofino M to the Middle East
Matrix PR – Dabur
Performance Communications – MG Motors

Strategic Communications Campaign

Action Global Communications – ADEK Back to School
ASDA’A BCW – Checkout.com and PSB – Seizing the Opportunity
of Connected Payments”
ASDA’A BCW – ASDAA BCW and Proof Communications – #MoveForwardwithBayer
Atteline – Dr. Saliha Best Health and Well Being Campaign
DJAZ – Pfizer B-Imtiyaz biotech training program
Edelman – Neom
W7 Worldwide Marketing Communications Consultancy Agency – A Truly Local Company
W7 Worldwide Marketing Communications Consultancy Agency – Communications for a Changing World
Weber Shandwick – Welcome to the Kitchen Challenge
Gambit Communications – The Trust Equation
Gambit Communications – Building a Sustainable Lifestyle
Matrix PR – Century Financial

International Campaign Award

Action Global Communications – UFC Return to Fight Island
ASDA’A BCW – Arab Youth Survey
Edelman – Neom
Edelman – Virgin Hyperloop
W7 Worldwide Marketing Communications Consultancy Agency – Communications for a Changing World
W7 Worldwide Marketing Communications Consultancy Agency – Building Cultural Bridges
Weber Shandwick and Mastercard – Mastercard: Empowering Every Business

Best Digital and New Media Campaign

ASDA’A BCW – #PlayItForward Saudi’s bid to host the AFC Asia Cup 2027
ASDA’A BCW and Proof Communications – #MoveForwardwithBayer
Cicero and Bernay Communication Consultancy – OPPO Reno6 series 5G
Matrix PR – Century Financial
OTTOEDGE – Man Truck & Bus Middle East Africa – New Truck Generation Launch
W7 Worldwide Marketing Communications Consultancy Agency – Dispelling PR Myths
Weber Shandwick and DORCO – Shave Goodbye to Bad Razors
Weber Shandwick – Epson Genuine Ink

Best Health and Wellbeing Campaign

APCO Worldwide – G42 Healthcare
Atteline – Allurion
Atteline – Dr. Saliha Best Health and Well Being Campaign
DJAZ – Takeda World Hemophilia Day
FleishmanHillard – Pfizer AfME Take Action
FleishmanHillard – TAKEDA
Matrix PR – Kaya
TishTash Marketing and Public Relations – Medcare Dominating SOV in a Competitive Landscape
Weber Shandwick and SFA – Start Now

Employee Engagement Award

APCO Worldwide -Technology Innovation Institute (TII), the applied research pillar of ATRC in Abu Dhabi
DJAZ – AstraZeneca Apollo training program
SEHA – Flight to Reunite
Weber Shandwick – Novartis Pharma Takes a Step for the Good
Weber Shandwick and Mastercard – Mastercard: Priceless Together

Best Corporate Social Responsibility Campaign

ASDA’A BCW – ASDA’A BCW with Markettiers and Tactical for Jumeirah Group – Back home to the seas
Cicero and Bernay Communication Consultancy – DC’s Ramadan Heroes
Gambit Communications – Building a Sustainable Lifestyle
Seven Media – Reach: 50 Days to Transform 5 Million Lives
SOCIATE – Only Ethikal
STRATËUS GROUP – Mécano Al Maghrib
W7 Worldwide Marketing Communications Consultancy Agency – Empowering Women in Cybersecurity
Weber Shandwick and Mastercard – Mastercard: Passion for a Priceless Planet
Action Global Communications – ADEK Back to School
Gambit Communications – Saving our Planet With BBC Earth
Performance Communications – BUCKLE UP! Road Safety Campaign – Peugeot & Performance Communications

TEAM AWARDS

Small Consultancy of the Year

Active FZ LLC
Atteline
Brazen MENA
Catch Communications
Matrix PR
SOCIATE

Medium Consultancy of the Year

Gambit Communications
Hanover Middle East
TishTash Marketing and Public Relations

Large Consultancy of the Year

Acorn Strategy

ASDA’A BCW

Seven Media

Cicero and Bernay Communication Consultancy

Weber Shandwick

In-House Team of the Year

Mubadala

SEHA

Mastercard

INDIVIDUAL AWARDS

Rising Star of the Year

Acorn Strategy – Hadeel Khalil
Active FZ LLC – Tarek Hakim
Gambit Communications – Ziad Ashkar
OSN – Raghad Elassi
Seven Media – Mai Elsayed
SOCIATE – Saakshi Khubani
TishTash Marketing and Public Relations – Layan AlJammal
Weber Shandwick – Rowan Saghayroun
Weber Shandwick – Sara Abuhassira

PR Leader

TO BE ANNOUNCED AT THE AWARDS CEREMONY

NEW CATEGORIES ADDED THIS YEAR 2022

Event/ Launch of the Year

Acorn Strategy – Tabreed
APCO Worldwide – Cruise Saudi
ASDA’A BCW – Arab Youth Survey
W7 Worldwide Marketing Communications Consultancy Agency – Marketing Communications Consultancy Agency MENA Information Cybersecurity Conference – Cybersecurity Vigilance – A Virtual Event Campaign
Atteline – Leem SS21 Launch
Edelman – Neom
Edelman – Nissan KSA NISMO Patrol Launch
Gambit Communications – Introducing the Portofino M to the Middle East
Gambit Communications – Communicating the Ferrari Lifestyle at the Ferrari Lounge
Houbara Communications – “T-Roc Born Confident ”
Seven Media – Founder’s Office National Day
TishTash Marketing and Public Relations – L’Couture Boutique Opening
Weber Shandwick and Mastercard – Mastercard: Collaborate to Innovate

Best Travel and Lifestyle Campaign

ASDA’A BCW – Ras Al Khaimah Tourism Development Authority – Escaping to the Great Outdoors Launching the worlds first Bear Grylls Explorer Camp
W7 Worldwide Marketing Communications Consultancy Agency – Sustainable-Local-Organic-Wellness-Learning-Inspiring-Fun-Experiences
Weber Shandwick – The Official SUV of Action: The All-New Chevrolet Tahoe
Weber Shandwick and Farah Experiences – The Launch of First in Jordan in Saraya Aqaba Waterpark

Best Student Campaign

Murdoch University Dubai – The Dubai Foundation for Women and Children (Tanish Shetty, Megan Gracias, Aryana Chadda and Amaan Mohammad)
Murdoch University Dubai – The Dubai Foundation for Women and Children (Kashish Punjabi, Arren Mercado, Burhanuddin Bakrawala & Aidan John)
Murdoch University Dubai – OUT OF SIGHT, OUT OF MIND, BUT STILL OUR PROBLEM (Gazala Parker, Aishani Zafar, Micah Aguilar &  Sai Kemkar)

Intern of the Year

Acorn Strategy – Noura Al Makhmari
Acorn Strategy – Ghada Morjan Essid
Cicero and Bernay Communication Consultancy – Mohammed Ashique
SOCIATE – Saumyata Puri
SOCIATE – Helena Kempin
TishTash Marketing and Public Relations – Qulsoum Zaidi