Best Digital Marketing Campaign
This category is aimed at establishing the best campaign or programme that has used digital marketing. In particular the judges will be looking for campaigns or ongoing programmes that demonstrate innovative uses of digital advertising, using a specific platform in an innovative way, SEO/PPC, websites/microsites, mobile apps, chatbots etc. Details of the campaign, including outcomes achieved and approximate budget, should be included in the submission. Both consultancies and in-house teams, or a combination of both, may enter this category.