PRCA MENA celebrates outstanding PR campaigns across the region at its seventh awards ceremony
In recognition of the most outstanding PR campaigns and talent contribution to the industry, the seventh edition of the coveted PRCA MENA Awards feted the best of teams, campaigns, and individuals with 37 awards last night. The ceremony was held at Trader Vic’s in Hilton Palm Jumeirah and sponsored by 3Gem.
Being the industry’s top benchmarking event that showcases PR influence, the evening witnessed leading practitioners and campaigners from across the Middle East and North Africa region represent innovation and quality work. The Awards were a huge success with more than 250 entries than last year.
The judging was done by an esteemed jury of 41 industry leaders from across the world and members of the Public Relations and Communications Association (PRCA), the world’s largest professional PR body.
In addition to the 38 winner’s awards, the judges recognized a total of 37 highly commended entries for their excellence of work in different categories.
A huge congratulations to all our finalists, Highly Commended and Winners of the PRCA MENA Regional Awards 2023!
CAMPAIGN AWARDS
Best Integrated Campaign Large Companies
Winner – APCO Worldwide – MOC KSA EXPO 2020
Highly Commended – Weber Shandwick MENAT and Master – Out Of This World Football Game
Best Integrated Campaign Small/Medium Companies
Winner – Matrix PR – Acronis – Triple Valuation with Triple Strategy
Highly Commended – Maven Global Access, Abu Dhabi Investment Office (ADIO), Weber Shandwick and TBWA\RAAD – Access Abu Dhabi
Best PR Campaign: B2B Large Companies
Winner – Weber Shandwick MENAT and Ericsson – The Power of Limitless Connectivity
Highly Commended – APCO Worldwide – UAE Ministry of Economy NextGen FDI
Best PR Campaign: B2B Small/Medium Companies
Winner – Gambit Communications and Swissquote – The Trust Equation 2.0
Highly Commended – Brazen MENA – CARMA
Best PR Campaign: B2C Large Companies
Winner – Four Communications MENA with NBA Europe & Middle East – NBA Abu Dhabi Games 2022 – MAKING HISTORY
Highly Commended – Weber Shandwick MENAT, Warner Bros and World, Etihad Airways – Taken by Surprise!
Best PR Campaign: B2C Small/Medium Companies
Winner – Performance Communications and Bentley Motors – Extraordinary Women
Highly Commended – Gambit Communications and Porsche – Icons of Porsche
Best PR Campaign: Media Relations Large Companies
Winner – Edelman and Hub71 – Growing Abu Dhabi’s Global Tech Ecosystem With Impact
Highly Commended – Weber Shandwick MENAT - Warner Bros. World, & Etihad Airways – Taken By Surprise!
Best PR Campaign: Media Relations Small/Medium Companies
Winner – Performance Communications and MG Motor – The London Lap
Highly Commended – AstraZeneca - Collaboration for a healthier world: leveraging EXPO 2020
Best PR Campaign: Influencer Relations
Winner – Gambit Communications – BBC Studios – The Green Planet
Highly Commended – ATTELINE – Liwa Trading Enterprises – Changing the Narrative Around Lingerie
Highly Commended: Four Communications MENA with Johnson’s Baby – Naturally Backed by Science
Best PR Campaign: Crisis Communications
Winner – Weber Shandwick MENAT – Netflix – Amplifying Arab Women’s Voices in Storytelling
Highly Commended – Gambit Communications – TikTok – Changing the Conversation Around Safety
Highly Commended – Houbara Communications – Volkswagen Takes on The Grey Market
Best PR Campaign: Game Changer Large Companies
Winner – Weber Shandwick MENAT – Warner Bros. World, & Etihad Airways – Taken By Surprise!
Highly Commended – ASDA’A BCW – Anghami – A regional unicorn on its way to the world
Best PR Campaign: Game Changer Small/Medium Companies
Winner – Gambit Communications - BBC Studios – The Green Planet
Highly Commended – Performance Communications – Bentley Motors – Extraordinary Women
Best PR Campaign: Digital
Winner – APCO WORLDWIDE – Umniah’s Sustainability Campaign
Winner – Matrix Public Relations – Zurich – Have you done your homework?
Highly Commended – W7Worldwide – Building Cultural Bridges
Results on a Budget
Winner – ASDA’A BCW – Salama – #SALAMAKindBeingsofDubai
Winner – Matrix Public Relations – Celebrity Football Cup 2022 with AG Events
Highly Commended – Weber Shandwick MENAT – Mcdonald’s UAE – Buy a Book, Be Part of her Story
Regional PR Campaign of the Year
Winner – Weber Shandwick MENAT and Mastercard – Empowering Her Business
Highly Commended – ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
Strategic Communications Campaign Large Companies
Winner – Weber Shandwick MENAT – IBM – Talent is Everywhere
Highly Commended – ASDA’A BCW – 14th annual Arab Youth Survey – Charting a new course
Strategic Communications Campaign Small/Medium Companies
Winner – AstraZeneca – Collaboration for a healthier world: leveraging EXPO 2020
Highly Commended – Matrix Public Relations – Acronis – Triple Valuation with Triple Strategy
Event Launch of the Year Large Companies
Winner – Edelman Saudi Arabia – Red Sea International Film Festival
Highly Commended – Weber Shandwick MENAT – Mashreq – Rise Everyday
Event Launch of the Year Small/Medium Companies
Winner – Atteline – Careem Pay Launch
Highly Commended – Soul Communications – Deliveroo Emirati Women’s Day
Best Travel & Lifestyle Large Companies
Winner – Weber Shandwick MENAT – Warner Bros. World, Etihad Airways – Taken by Surprise!
Highly Commended – Four Communications MENA - Yas Island – Chief Island Officer
Best Travel & Lifestyle Small/Medium Companies
Winner – Gambit Communications – Ritz Carlton – Formula 1 Frenzy!
Highly Commended – Action UAE - Launch of Joe & The Juice
Best Digital & New Media Campaign
Winner – Cicero & Bernay Communication Consultancy – INFINITI QX55 Launch
Highly Commended – ASDA’A BCW - Salama – #SALAMAKindBeingsofDubai
Best Health and Wellbeing Campaign
Winner – AstraZeneca – Collaboration for a healthier world – leveraging EXPO 2020
Highly Commended– Current Global - PepsiCo Middle East – Driving Social Impact Through Sport
Highly Commended – Four Communications MENA - NBA Europe & Middle East – NBA YOUTH: MAKING IT RAIN
Employee Engagement Award
Winner – Weber Shandwick MENAT – IBM – Talent is Everywhere
Highly Commended – APCO Worldwide – Edge Hub – Together as One
Best Corporate Social Responsibility Campaign
Winner – Red Sea Global – Engaging Saudi youth
Highly Commended – Weber Shandwick MENAT – Mastercard – Empowering Her Business
International Campaign Award
Winner – APCO Worldwide – MOC KSA EXPO 2020
Highly Commended – ASDA’A BCW – Anghami – Regional Unicorn on its Way to the World
INDIVIDUAL AWARDS
Best Student Campaign
Winner – Murdoch University – Together at MU by Aastha Chaurasia, Aditi Tewari & Vaibhav Chandwani
Highly Commended – Murdoch University- Emirates Green Building Council by Kashish Punjabi
Intern of the Year
Winner – Sarah Sadath – Sociate
Highly Commended – Gazala Parker – Matrix Public Relations
Rising Star of the Year
Winner – Judy Bakieh – Gambit Communications
Highly Commended – Hanine El Massri – Atteline
PR Leader of the Year
Winner – Sophie Simpson – Atteline
Highly Commended – Loretta Ahmed – Houbara Communications
Special Recognition Award
Winner – Ahmad Itani – Cicero & Bernay Communication Consultancy
TEAM AWARDS
In-House Team of the Year
Winner – Mubadala Investment Company
Highly Commended – ADQ (Abu Dhabi Development Holding Company)
Small Consultancy of the Year
Winner – Brazen MENA
Highly Commended – Matrix Public Relations
Medium Consultancy of the Year
Winner – Atteline and Gambit Communications
Highly Commended – Houbara Communications
Large Consultancy of the Year
Winner – Weber Shandwick MENAT
Highly Commended – APCO Worldwide