Majdi Al-Ayed is an award winning public relations professional and one of the most prominent Gulf Arab practitioners committed to building the PR industry in the Middle East and North Africa (MENA). Majdi currently serves as Vice President – Network Affairs & UAE Managing Director of TRACCS and has played a driving role in building the company into the largest independent public relations network in the MENA region.

Majdi has conceptualized and led several award-winning campaigns and initiatives for a range of public and private sector clients including PepsiCo, AT&T, Qatar Airways, Kempinski Hotels, flynas, and specifically for Dubai Festivals and Retail Establishment, the entity behind successful initiatives such as Dubai Shopping Festival and Dubai Summer Surprises. His work with TRACCS has garnered several distinctions and numerous highly renowned international awards such as The Stevies, Sabre, PRCA and IPRA’s Golden World Awards.