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PRCA MENA launches Matchmaker Service to help match clients with agencies

PRCA MENA launches Matchmaker Service to help match clients with agencies PRCA MENA is launching a service to help clients find PR and communications support across the region, and to guide them through the pitch process. The Matchmaker service is available for use by client organisations, procurement professionals, business owners and in-house teams whether they […]

Trends for 2018 – Agencies Must Wake Up To Their Own Influence

Agencies Must Wake Up To Their Own Influence It’s wake-up time for PR in the Middle East, and 2018 should be the year when agencies take more control over issues impacting their business. Top of the agenda is the prickly question of social media influencers, whose growing presence continues to split opinions. In the rush […]

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